Following the runaway success of its inaugural celebration, National Mince Pie Day is back, and Morrisons is going bigger and bolder to celebrate Britain’s favourite festive bake.
Marking the official return of National Mince Pie Day on Sunday 22nd November, Morrisons is launching a two-stage festive giveaway to ensure shoppers across the nation get a taste of the action.
To get customers into the spirit ahead of the main event, Morrisons is launching a warm-up offer in its cafés nationwide from 13th to 15th November. Anyone purchasing a hot drink during the weekend will be treated to a free, in-store baked Market Street mince pie to enjoy alongside their cuppa.
The celebrations will culminate on National Mince Pie Day itself, Sunday 22nd November, when Morrisons will give away 50,000 of its popular Best Mince Pies for free across selected stores nationwide. Free From options will also be available, allowing customers to simply pop into their participating local store to collect their festive treat while stocks last.
To mark the occasion, Morrisons has released regional data revealing where the nation’s biggest mince pie lovers reside. The ‘Café Champions’, Wetherby, take the top spot for enjoying a pie alongside a hot drink, purchasing the most café mince pies over the festive period, closely followed by Eastbourne and Workington.
Derby leads the country in Market Street bakery counter sales with a staggering 5,863 mince pies sold, followed by Tamworth (5,739) and Coalville (5,366) over the Christmas period. Festivities started earlier than ever in Coalville, where eager shoppers snapped up the most in-store baked mince pies on 31st August.
To meet the soaring demand, Morrisons team of expert bakers freshly bake more than 20 million mince pies at Market Street bakery counters every year. Nearly half of those are sold during December alone, representing a staggering 12,000 mince pies being freshly baked every single hour during peak shopping periods.
Mark Richmond, head chef at Morrisons, said: “After a brilliant debut last year, we’re bringing National Mince Pie Day back even bigger to deliver good, honest value when it matters most. Our Market Street bakers craft millions of delicious mince pies every year, and offering nationwide freebies is our way of spreading festive cheer and saying thank you to our customers.”
To further mark the occasion, a variety of mince pies are currently on offer in-store and online through to Christmas Eve. These include Morrisons The Best Mince Pies (6 pack) available at a reduced price of £1.45 (was £3.00), Morrisons The Best Chocolate Orange Mince Pies at £2.50 (was £3.50) and Morrisons The Best Brand Butter Mince Pies, also £2.50 (was £3.50).
