Fivefold, a new multi-brand fashion destination, has opened in Eastgate Shopping Centre in Inverness, bringing Hobbs, Whistles, Phase Eight and Karen Millen together under one roof.
Fivefold gives a new identity to a boutique department store concept from TFG London already established in Fosse Park, Aberdeen and Liverpool One. Inverness will be the first location to open under the Fivefold name, with a second Fivefold store opening in Bournemouth later this month.
Created to bring together exceptional fashion brands, inspiring spaces and expert service, Fivefold has a simple ambition: to multiply the joys of fashion by making shopping more inspiring and personal.
The first Fivefold store brings together Hobbs, Whistles, Phase Eight and Karen Millen to offer a wardrobe spanning everyday style, contemporary fashion and occasionwear, giving customers breadth of choice and excellent service in a boutique department store format.
The concept will also welcome Karen Millen, following its introduction to the three existing multi-brand stores earlier this year and a strong response from customers.
Caraline Money, group retail director, TFG London: “Fashion should be one of life’s pleasures, and that’s the idea behind Fivefold. We’re bringing brilliant brands together in one considered space, with truly expert service, new discoveries and something for every moment in your wardrobe.
“We’ve already seen how much customers value being able to shop these brands together in one destination, and our opening in Inverness Eastgate is an exciting next step. It’s the first time we’re bringing that experience to life under the Fivefold name, with Bournemouth due to follow later this month. Our team can’t wait to welcome customers to our new store and share their expertise with them.”
Jon Carter, centre manager, Eastgate Shopping Centre: “Securing the UK’s first Fivefold store right here in the heart of the Highlands is an exciting milestone for the brand and the Eastgate Centre. The arrival of a new-to-market brand further enhances our retail mix, offers something different for customers, and demonstrates the continued confidence retailers have in Inverness and the wider Highlands. It also reinforces the importance of Eastgate’s position as a vibrant hub for the Highlands community.”
The Inverness Eastgate opening is the first public expression of the Fivefold brand. Every element, from the curation of brands to the design of the fitting rooms to the service customers receive, is intended to make shopping feel uplifting, welcoming and worth leaving home for.
To celebrate the opening, Fivefold will host a weekend of in-store activity from Thursday 12th to Sunday 15th November, with Prosecco and Fivefold treats for customers, alongside a Shop to Win scratch card with every purchase and a selection of prizes from Fivefold and its opening brands. Customers will also be able to enjoy up to 25% off selected brands, with exclusive gifts available when spending £200 or more.
Fivefold Inverness will open at 9:00am, Eastgate, Units 63-65, Eastgate Shopping Centre on Thursday 12th November Customers can find opening hours and launch information at Instagram.com/fivefold__ .
