With a strong financial start to the AW24 season, traditionally the quieter half of the year, Moss is bucking the trend as many high street retailers struggle to perform. Defying the odds in a tough retail climate, Moss – (formerly known as Moss Bros)– is forging ahead with the refurbishment of six stores in eight weeks across key locations, as well as a brand new store in London Victoria this November.
Earlier this year, the team celebrated major openings in prime locations like Edinburgh, Gloucester Quays and Bluewater. The latest expansion, covering stores from the Newcastle Metro Centre to Cambridge, reinforces Moss’ commitment to providing high quality yet affordable menswear across the UK and will take their total store count to 114 by December 2024. The new London Victoria store, launching on 26th November 2024 will be 2,173 sq ft over 2 floors will showcase an innovative retail concept that combines modern design with timeless elegance, in line with the brands new direction.
From wedding and event attire to versatile, everyday pieces, Moss is now a go-to destination for all occasions. The rebranded stores will reflect Moss’ exciting and ambitious retail update, showcasing a refreshed image and strong product offering that goes beyond formalwear.
“Our people are the heart of our success,” said Brian Brick, CEO at Moss. “Our store expansion is a testament to their dedication and expertise. We’re incredibly excited about the future of Moss – despite a challenging retail environment, we’ve made bold moves to innovate and grow. Our drive reflects our belief in the strength of the Moss brand and our vision to deliver contemporary, versatile menswear. Across our ready-to-wear collections, hire and custom-made offerings, we’re committed to delivering the highest standard of service. This is just the beginning of an exciting new chapter.”
New London Store opens 21st November 2024
149 – 151 Victoria Street, London, SW1E 5NH
New Rebranded refurbs of 6 new Stores open:
Salisbury – 31st October 2024, Newcastle Metro Centre – 1st November 2024, Uxbridge – 21st November 2024, Rushden Lakes – 23rd November 2024, Winchester – 28th Nov 2024, Cambridge – Date TBC
