Vievé is giving the popcorn aisle a protein boost with the launch of Butter Bliss Protein Popcorn, which combines a delicious buttery flavour and crunch with 10g of protein per 38g pack.
The gluten-free snack contains just 0.3g of sugar and 180 calories per pack, is a source of fibre and uses only natural flavourings. It extends Vievé’s range into savoury snacking, giving retailers another way to capitalise on the growing protein trend in a format that’s familiar to consumers.
The launch comes as Vievé’s own shopper research highlights the relevance of protein beyond exercise. Afternoon pick-me-ups and mid-morning breaks were the leading occasions for drinking its protein water among respondents answering the occasions question.* ‘After exercise’ came third indicating an incremental opportunity to drive protein consumption outside of the gym.
The research also found that 42% of respondents answering its GLP-1 question currently used these medicines or had used them in the previous 12 months.* This provided further context for the brand’s continued focus on NPD that offers convenient ways to include protein in everyday routines.
Rafael Rozenson, founder and CEO of Vievé, comments, “Protein shouldn’t mean having to choose another shake or sweet bar. Sometimes you want something savoury, crunchy and full of flavour. Butter Bliss brings 10g of protein to a snack people already know and enjoy.”
Best known for its fruit-flavoured protein waters, Vievé also expanded into protein bars earlier this year, with three flavours delivering 15g of protein per bar. Butter Bliss adds a savoury option to the growing portfolio and opens up opportunities across grab-and-go, café and snacking fixtures.
“Our shopper research helps us understand how protein fits into people’s actual days and it doesn’t just revolve around the gym,” adds Rafael. “We see an opportunity to make it part of the mid-morning break, afternoon snack or even evening occasions. For retailers, this is a fantastic chance to bring something different and incremental to their snack selection.”
Vievé Butter Bliss Protein Popcorn will be available from Amazon and drink-vieve.co.uk, [RRP £2.29] per 38g pack.
For more information, visit https://drink-vieve.co.uk/.
