Mrs Crimble’s, the UK’s number one Free From cake brand owned by Ecotone UK, is innovating in on-trend citrus fruit flavours, with the launch of Lemon Macaroons.
With a commitment to showing that gluten-free treats can be fun and tasty, Mrs Crimble’s new Lemon Macaroons are the newest in a line of decadent flavour innovations for the brand. Hot on the heels of the Double Choc and Caramel flavours, Lemon Macaroons join the successful Big Macaroons range, including stalwart favourites Coconut, Big Choc, and Vegan.
The new product offers zesty flavour, with the sweetness of coconut marrying fresh, tangy lemon. Made with high quality ingredients, Lemon Macaroons appeal to both loyal gluten-free shoppers and a broader base of dessert lovers seeking something indulgent and different.
The new variant is driven by emerging trends, with lemon now the third most popular flavour1 in the cake category.
Mrs Crimble’s Lemon Macaroons are now available in Co-Op stores nationwide, (£1.50 RRP, £1.20 on promotion).
Caroline Mitchell, innovation controller at Ecotone UK, says: “Mrs Crimble’s is most famous for her delicious macaroon range, and its where we have a growing opportunity to wow shoppers and build incremental sales. We crafted our latest product with our loyal consumers in mind, having asked our community via social media what flavour they most wanted to see. This means we can make sure we’re meeting modern demands in free from, as well as captivating a new audience, especially among gen-z who we know are the leaders in embracing new flavours.”
Part of the Ecotone UK family, Mrs Crimble’s has been crafting gluten-free cakes, bakes, and biscuits since 1979 – with the view that no one should miss out on delicious treats. A joyous brand identity with instantly recognisable pink hearts has cemented a stand-out position in the free-from aisle.
