MyProtein is expanding its product portfolio with the launch of its Protein Iced Coffee range, the brand’s first product to combine real coffee with a high-quality protein blend.The new range launches in five flavours: Iced Latte, Caramel Latte, Vanilla Latte, Mocha, and Matcha. Available in 20-serve tubs at RRP £39.99, each product delivers 20g of protein and 80mg of caffeine per serving in a low sugar formulation suited to everyday use.
The launch signals Myprotein’s continued growth as a multi-category brand, deepening its presence in the functional beverage space alongside its core sports nutrition offering.
Brett Hamer, product director at Myprotein, said: “This is our first product to combine real coffee and protein. It taps into the on-the-go consumer mindset and addresses a clear market need for a product that delivers both the caffeine hit of an espresso shot and the protein of a dedicated supplement, all in a single, convenient format.
“The Protein Iced Coffee range combines our expertise in performance nutrition with innovative product development, helping us deliver great taste alongside the functional benefits of protein. We know that consumers are looking for products that fit into daily life without compromising on nutrition, and that’s exactly what this range is designed to do.”
The Protein Iced Coffee range is now available for purchase at www.myprotein.com.
