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Home Retail News Products

Myprotein and CUPP launch high-protein bubble tea range

by Fiona Briggs
January 7, 2025
in Products
Reading Time: 2 mins read
Myprotein, the leading online sports nutrition brand, has partnered with premium bubble tea brand, CUPP, to launch three high-protein milk and fruit infused bubble teas. Launching today (6th January), the protein boba drinks are available in over 35 CUPP stores across the UK, including their Manchester, Leeds and London stores.
Combining classic flavours of bubble tea with Myprotein’s iconic Impact Whey, Clear and Vegan Proteins, each drink contains at least 20g of protein per serving and is packed with delicious tea and your choice of toppings – making it a nutritious, convenient treat for those on-the-move.
 The new range consists of:
  • Hokkaidio Protein Milk Tea | Traditional Hokkaido milk tea shaken to perfection with Myprotein Impact Whey Protein, black tea and milk | 22g of protein
  • Vegan Caramel Protein Milk Tea | Delicious, sweet caramel milk tea, combining Myprotein Plant Protein Superblend, black tea and oat milk | 21g of protein
  • Raspberry Lemonade Protein Iced Tea | Fresh, citrusy, raspberry and lemon with Myprotein Clear Whey Protein and black tea | 20g of protein
Speaking on the launch, CEO THG Nutrition, Neil Mistry said, “Bubble tea’s journey from a small teahouse delicacy in Taiwan to international stardom is a testament to innovation and cultural exchange. As bricks-and-mortar retail remains a core focus for Myprotein in 2025, our partnership with CUPP supports our vision in bringing innovative, protein packed products to the everyday consumer”.
Paul Tanner, managing director of CUPP, said: “We are thrilled to partner with Myprotein, the UK’s number one protein brand, to create a unique and exciting range of bespoke protein boba drinks.
“By combining their exceptional products with our innovative approach, we’ve developed boba that not only tastes amazing but is also perfect for those who want that protein boost. This collaboration highlights our commitment to making sure that there is a bubble tea for everyone.”
The drinks are available to purchase from all CUPP stores across the UK, from 6th January, with prices starting from £4.90 for a regular and £5.40 for a large.
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