The new store, the first of its kind in Ireland, brings New Balance to the historic Grafton Street (Sráid Grafton), one of Dublin’s most prominent shopping streets. Designed around central seating areas, the store’s retail concept offers an inviting space that encourages customers to gather, find inspiration, and explore their authentic style.
Featuring a curated selection of core lifestyle products, the store stocks popular models like the 9060 and 530, next to the latest running and performance styles. The premium Made in UK and Made in USA collections are also available, offering footwear and clothing for sneaker enthusiasts and those seeking high-quality craftsmanship.
The store integrates a carefully chosen assortment of merchandise as well as visual storytelling that highlights the origins and makers behind select products. This approach reflects New Balance’s position at the intersection of sport and culture, appealing to both style-conscious shoppers and athletes in search of performance-driven gear.
Marco Alves, general retail director at New Balance, said: “The opening of our Dublin store is another exciting step as we launch our new premium retail concept in Europe. It’s all about building meaningful connections with our customers. This space reflects our commitment to craftsmanship and performance, and we can’t wait to share it with the people of Ireland.
The New Balance Dublin store is located at 104 Grafton Street, D02 XD70, and will be open daily from 10:00 to 19:00, with extended hours on Thursday, from 10:00 to 20:00.
The store officially opened on Friday, October 11th, and will celebrate with an in-store event on October 19th from 12:00 to 17:00, with a coffee bar, DJ, and the opportunity to win a printed illustration from a local artist.
