Ukiyo Spirits, owned by Drinkslogy Kirker Greer (DKG), is launching a new small-batch classic dry gin that celebrates the exquisite tastes and aromas of Japan. Bottled in Ukiyo’s iconic and world-first two–colour graduated bottle, Ukiyo Tokyo Dry Gin is available to on- and off-trade retailers across the UK, Australia and the Netherlands from February.
Traditionally distilled in copper pot stills, Tokyo Dry Gin is crafted using high-quality Japanese ingredients selected to stir the senses, and respect the country’s deep appreciation for balance, harmony, and equilibrium. The ingredients include indigenous rice grown in surrounding regions and five native Japanese botanicals; yuzu peel, mikan peel, sakura flower, sakura leaf and sansho pepper.
“These carefully-chosen ingredients combine to express the diverse terroir and tastes of Japan – resulting in an elegant and delicately aromatic classic dry gin offering warm and well-balanced citrus and spice notes, and a smooth finish,” says Ali Pickering, Chief Marketing Officer at DKG. “Tokyo Dry Gin is beautifully presented in Ukiyo’s iconic two–colour graduated bottle, a world-first design offering a stylish and uniquely Japanese aesthetic that reflects Ukiyo’s home by mirroring the mountains and oceans of Japan,” she adds.
The finest-quality base spirit, distilled with locally-grown native rice, creates Ukiyo Tokyo Dry Gin’s distinct balance, elevated textural mouthfeel and smooth finish. Plus, the five unique Japanese botanicals are further complemented by six traditional botanicals including juniper, pepper, coriander, angelica root, lemon peel, cardamom and rosemary. Together, they combine to offer juniper, pine, spice, menthol and herbal notes, with a background of bright citrus, coriander and anise.
Aimed at 25-50 year-old city dwellers who love travelling and visiting high-end cocktail bars, Ukiyo Tokyo Dry Gin is crafted to evoke the senses of those who appreciate excellence, style and the finer things in life. DKG is supporting the launch with a social media campaign and visibility-driving point-of-sale material.
This latest launch expands Ukiyo Spirits’ award-winning gin range to offer three expressions; Ukiyo Tokyo Dry Gin (classic dry gin), Ukiyo Blossom Gin (floral dry gin) and Ukiyo Yuzu (citrus dry gin).
