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New Dyson AirstraitTM straightener launching exclusively at Boots

Customers can access the latest Dyson hair technology first at Boots

by Fiona Briggs
February 21, 2024
in Products
Reading Time: 1 min read

The new Dyson AirstraitTM straightener is now available at Boots. As the first retailer to stock the much-anticipated hair tool in the UK, Boots customers can get their hands on the straightener before anyone else. The tool offers a new way to dry and straighten multiple hair types from wet to dry, with no hot plates or heat damage.* Powerful focused airflow dries and straightens simultaneously to achieve a natural straight style with a smooth shiny finish.

Available on boots.com from 21st February, shoppers who use the code DYSONFNDD at the checkout will receive free next day delivery with purchases of the Dyson AirstraitTM straightener or other selected Dyson products. Advantage Card members will also receive £13.47 worth of Advantage Card points when purchasing the Dyson AirstraitTM straightener at Boots, which can be saved up or spent on their next shop.

To celebrate the launch, Dyson will be taking over Boots Beauty store at Battersea Power Station from 21st – 25th February and Boots stores at Nottingham Victoria Centre and Manchester Market Street between 21st – 27th February to demonstrate the new Dyson AirstraitTM straightener. Customers can book a 30-minute appointment to trial the latest technology from Dyson by visiting dysonevents.co.uk.

The Dyson AirstraitTM Straightener Bright Nickel and Rich Copper is now available on boots.com for £449.99.

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