Unfabled, the pioneering women’s health and wellness platform, today launches its nationwide partnership with Boots, the UK’s leading health and beauty retailer. The launch follows a breakthrough year of viral growth online for Unfabled and high demand for their evidence-based health products designed specifically for women.
This landmark partnership brings Unfabled Essentials, the platform’s supplement line, to 50 Boots stores nationwide. The range, specifically designed for women, by women, includes six Unfabled Essentials products in capsule and gummy form for a range of symptoms, including hormone-related concerns such as poor sleep, bloating, and low energy.
The range has been developed using unique data from Unfabled Labs, a consumer insights and research platform built by Unfabled. Driven by their wealth of experience and knowledge as a leading women’s health marketplace, Unfabled Labs solves the unmet needs of women by harnessing over 10 million data points and leveraging insights from over 500,000 women and non-binary individuals. Unfabled is the first of its kind to use pioneering research like this to advance women’s health products.
“Our vision has always been to rewrite the consumer experience for women’s health,” said Hannah Samano, Founder and CEO of Unfabled. “Women face unique health challenges, with 90% experiencing difficult hormonal symptoms1 each month. Yet insight from our community indicates supplements and health products are often confusing, expensive, and rarely created with women’s input. Unfabled exists to change that. With the power of Unfabled Labs, we can create products women actually need, and we’re thrilled to see such demand for our Essentials range, now available nationwide in Boots.”
“It’s a dream to have Unfabled products stocked in Boots, a shop so many of us grew up with. Like Boots, our customer base spans all life stages, from puberty to post-menopause, making this partnership a natural fit.”
To date, the Essentials line has received glowing reviews, with one customer sharing: “You’ve given me my life back, thank you.”
The nationwide rollout in Boots caps off a year of milestones for Unfabled, including closing a $1.6M seed round, launching both Unfabled Essentials and Unfabled Labs, and gaining recognition in CityAM, Business Insider, and TechCrunch. Unfabled has also been named one of the fastest-growing UK Femtech companies by Beauhurst for the third consecutive year2.
“Unfabled’s mission to eliminate the stigma surrounding women’s health aligns seamlessly with Boots’ dedication to accessible wellness. Together, this partnership empowers women across the UK to take control of their health with confidence and ease,” Samano concluded.
