Homethings
– the most innovative challenger brand in sustainable home care – today announces two brand new retail listings with Whole Foods and Booths. Both outlets will list all eleven products from Homethings’ eco-friendly cleaning range from April 2023; including its three kickstarter sprays (Allthings, Baththings and Shinythings), new bio and non-bio laundry tabs and its world-first powder-to-gel washing up liquid.
Securing its first retail listing with Waitrose back in April 2022, Homethings took the first step into supermarket retail in a bid to make refillable cleaning products more mainstream.
Until now, Waitrose listed Homethings exclusively across its 232 stores nationwide and Homethings continued to sell its products direct to consumer at gethomethings.com.
But with the addition of two new listings with Whole Foods and Booths – which has been described as the “Waitrose of the North” by many – Homethings seeks to make its clever range of sustainable cleaning solutions more accessible on the highstreet than ever before.
The range will roll out across 7 Whole Foods stores, and 27 Booths stores.
Tim Keaveney, co-founder of Homethings, comments: “Both WholeFoods and Booths are renowned for their focus on high quality, ethical and sustainably sourced products. Launching into these two retailers is testament to our focus on ensuring we manufacture the most innovative and eco products on the market in the most sustainable way. Both retailers over-index with Eco-Active shoppers who are proactively looking to make better, more sustainable product choices and to get rid of single-use plastic in their homes. It’s incredible to see that retailers are responding to the call for greener and more planet-friendly listings – not just in home care but across the board. For us, our mission remains the same today as it did on day one – to change the way the world cleans – and our new listings are the next step in our journey towards that goal.”
