Still the UK’s No.1 Chilled Yogurt & Desserts brand in Convenience (Circana, 12 w/e 4/8/24, Chilled Yogurts and Protein Desserts, Total Convenience) Nomadic is adding a rare new, limited edition, flavour to its best-selling Yogurt & Oat Clusters range.
Available for only 12 months, ‘Choc Orange’ joins the company’s four existing variants – Strawberry, Blackcurrant & Blueberry, ‘Double Choc’ and Chocolate & Honeycomb. The latter flavour was originally also introduced as a limited edition flavour over two years ago, but proved so popular that it became a permanent SKU.
Available first in Boots and Spar, Choc Orange sees the core yogurt and oat clusters complemented with chocolate orange pieces.
It’s another addition to a unique product format, launched 25 years ago, that’s remained a mainstay of Nomadic’s offering – even as it has expanded across multiple snack and drink formats.
Choc Orange is the company’s third new launch of 2024, following its three pouched snacks, ‘Good to Go’ and June’s launch of ‘Fuel Up’, two complete meal drinks.
Michelle Bloom, Nomadic’s marketing manager, said: “Our Yogurt & Oat Clusters range remains incredibly popular, so we’re delighted to add another exciting flavour. Each of them is perfect for when people have a little more time to snack and can take a ‘moment’, before getting back to their busy lives and jobs. Choc Orange’s flavours and colours all chime beautifully with the advent of Autumn, so we’re sure it’ll be an instant hit.”
Nomadic Choc Orange Yogurt & Oat Clusters, £1.55 RRP/169g.
