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Home Retail News Retailer News

Nottingham students hunt for £1,000 in hidden gift cards across the city

by Fiona Briggs
February 2, 2026
in Retailer News
Reading Time: 2 mins read

Calling all Nottingham university students! Victoria Centre, Nottingham’s leading city centre shopping destination, is brightening up the month of February with an exciting opportunity to win gift cards as part of a £1,000 giveaway, helping to combat the winter gloom.

On 5th February, sixteen lucky students will find hidden Victoria Centre envelopes around major student hotspots, including Victoria Centre, Nottingham Trent University and University of Nottingham campuses.

Each gift card is a golden ticket for a wardrobe refresh; essentials restock and an opportunity to enjoy everything that the centre has to offer. Students can win gift cards from the value of £50 – £125 to spend at Victoria Centre’s range of top brands, including: Boots, H&M, HMV, Holland & Barrett, JD Sports, John Lewis & Partners. KIKO MILANO, Levi’s, Lovisa, Office, Pandora, River Island, Superdrug, The Fragrance Shop and Urban Outfitters. In addition to the gift cards, one lucky winner will have a chance to own a giant Greggs sausage roll beanbag!

For a chance to win, students need to have a valid student ID and locate one branded Victoria Centre envelope hidden in either University of Nottingham, Nottingham Trent University or Victoria Centre. At 10:30am, Victoria Centre will post clues on its Instagram Stories, directing students to the location of the envelopes. Each envelope will include a collection slip, directing the lucky winner to more instructions to officially redeem their gift card.

With over 120 brands across fashion, beauty, homeware, technology and dining, some hidden brands including Drunk Elephant at Boots, Ed Hardy at Urban Outfitters, Longchamp and Apple at John Lewis Partners, Victoria Centre is the ultimate shopping destination for all student essentials this term and beyond.

Nigel Wheatley, centre director at Victoria Centre, commented: “We know this point in the academic year can be a challenging time for students, so we wanted to do something fun and uplifting to brighten up the month of February.

“This surprise and delight activity is all about bringing joy, encouraging exploration, and reminding students of everything that Victoria Centre has to offer as they get back into the university spirit.”

For best chances of finding an envelope, follow @victoriacentre on Instagram. Winners must tag Victoria Centre on their social channels when finding the envelopes to win.

For more information and for the T&Cs to participate, please visit Victoria Centre’s website: www.victoria-centre.com

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