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Home Retail News Products

NUDEA launches Seersucker: too beautiful to stay in bed

by Fiona Briggs
May 7, 2026
in Products
Reading Time: 2 mins read

NUDEABritish B-Corp certified underwear and sleepwear brand NUDEA introduces Seersucker, a new breathable, organic cotton collection designed to move effortlessly beyond the bedroom.

Crafted from lightweight organic cotton seersucker, the collection is defined by the fabric’s signature crinkled texture, allowing air to circulate and keeping the fabric light against the skin. Cut in relaxed, boxy silhouettes and finished with subtle embroidered detailing, each piece is designed with comfort, ease and versatility in mind.

True to Nudea’s sleepwear ethos, Seersucker is made to be worn well beyond bedtime styled as relaxed lounge sets, slow-morning essentials, holiday cover-ups or layered into everyday wardrobes.

The name Seersucker comes from the Persian phrase “shir o shekar” meaning “milk and sugar,” describing the fabric’s alternating smooth and puckered texture.

Launching 6th May, the collection is available in two timeless colourways: Mocha Stripe and White, and sold as separates in sizes XS–XXL.

This is sleepwear reimagined for modern living – cool, breathable and intentionally designed for 24-hour wear.

The Collection:

The Boxy Shirt RRP £57
A classic boxy shirt with wide sleeves crafted from breathable organic cotton seersucker for relaxed comfort in bed and beyond.

The Button Trouser RRP £55
Loose-fit trousers with a button front, designed for comfort and natural airflow.

The Button Boxer RRP £45
A relaxed button-front boxer in a classic loose silhouette for comfortable sleepwear and easy lounging.

The Button Cami RRP £40
An A-line cami with a button-down front, designed to drape softly for an airy, comfortable fit.

The Shirt Dress RRP £65
A collarless button-down shirt dress with soft puff sleeves and an effortless above-the-knee silhouette.

Similar Retail News Articles:

  1. Nudea launches Honeycomb: purpose-led lace capsule focused on everyday wear
  2. British B-Corp underwear and sleep brand Nudea launches Discovery Kits to simplify first-time buying
  3. NUDEA champions self-care this Valentine’s Day
Tags: Nudea
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