Oh My Glaze, the sauce brand co-founded by actor, entrepreneur and I’m A Celebrity winner Adam Thomas, has officially launched into selected Asda stores this week as part of its major brand relaunch and retail expansion plans.
Built around bold flavour and everyday convenience, the Manchester-born brand is aiming to shake up the sauce category with products made using natural ingredients without compromising on taste.
Designed to dip, drizzle, glaze and marinate, Oh My Glaze sauces contain:
- No oils
- No ultra-processed ingredients
- Lower salt and sugar than benchmark products in the market
- Vegan friendly
- Gluten free friendly
The initial Asda rollout includes Crazy Cajun Maple BBQ and Bonkers Buffalo, with additional flavours including Mighty Mexican Chipotle, Messy Mango Coconut and Jazzy Jerk also available online via ohmyglaze.com and Amazon.
Originally developed by Adam Thomas and close friend Scott Graham, Oh My Glaze has now relaunched with an expanded founding team including Robyn McManus, bringing additional FMCG and commercial expertise as the brand scales across retail and e-commerce channels.
The sauces are designed for real-life cooking; from midweek dinners and fakeaways to wraps, wings, BBQs and air fryer meals – giving consumers an easy way to add bold flavour to everyday food.
Adam Thomas, co-founder of Oh My Glaze, said: “We wanted to create sauces that people actually use every day. Big flavour, versatile and easy to throw into real meals at home. For us, it was important that the ingredients matched that too. You shouldn’t have to compromise on taste to get something made with better ingredients.”
The range is packaged in 100% recyclable bottles, supporting growing consumer demand for more sustainable everyday products.
