Old J Spiced Rum, known for its bold flavours and fun-loving attitude, is venturing beyond the glass this summer – teaming up with cult condiment brand Tubby Tom’s to launch a limited-edition Pineapple Honey Glaze, infused with Old J’s tropical Pineapple Spiced Rum.
While creative Old J fans have been blending the brand into food for years, this marks the rum’s first official foray into food, combining its distinctive tropical flavour profile with Tubby Tom’s small-batch sauce expertise. The result? A sticky, sweet, spiced glaze perfect for wings, ribs, halloumi, or grilled veg – just in time for BBQ season.
Summer serve meets flavour-led innovation
The Old J x Tubby Tom’s Pineapple Honey Glaze blends rich honey with punchy Caribbean spices, vibrant pineapple, and a smooth rum kick. Designed to meet the growing appetite for flavour-driven, experiential products, the launch taps into consumer demand for spirit-infused sauces and boozy BBQ condiments.
“This is a true flavour bomb – bold, tropical, sweet, sticky, spicy and completely addictive,” said Tom Hughes, founder of Tubby Tom’s. “We’ve always been about having fun with flavour, so teaming up with Old J – a brand that gets that – just made total sense.”
On-trade activation brings flavour to life
Launching as part of a 12-week on-trade activation from 1st June to 31st August, the collaboration will be featured in over 100 pubs and bars across the UK with a co-branded summer serve offer – Six wings glazed in ‘Rum Punch’ sauce + any double Old J & mixer = £X – giving consumers a new way to engage with the Old J brand.
Nic Ponticakis, Brand Manager for Old J, added: “This collaboration is a brilliant extension of everything Old J stands for – flavour, fun, and a touch of the unexpected. We know our customers love experimenting with Old J in drinks, but now they can experience that tropical kick in a sticky summer glaze. It’s a proper conversation-starter and a perfect fit for BBQ season.”
Available this summer – limited retail drop
The Old J x Tubby Tom’s Pineapple Honey Glaze will also be available in limited volumes from the 1st June via the Tubby Tom’s website and select online retailers. Highly giftable and primed for seasonal cross-promotion, the launch represents an exciting innovation opportunity for both brands and a chance for operators and consumers to tap into the fast-growing crossover between spirits and food.
This is flavour-forward collaboration at its finest – made for grills, gatherings, and bold summer menus. Retailers and stockists looking to ride the wave of tropical flavour trends and booze-infused condiments should move fast – this one’s guaranteed to fly.
