Once Upon a Farm, the farm-fresh snack brand for families, will be entering the UK market for the first time on 27th March with an initial launch at select Whole Foods Market stores in London. The range will include three fruit and vegetable blends and three dairy free smoothies that are organic and have no added sugar or preservatives to appeal to growing children aged 4+.
Once Upon a Farm’s debut into the UK follows its strong growth in the United States, where the brand saw net sales of $240.7 million in 2025. With 84% of parents seeing good nutrition as a key consideration when deciding what to feed their children, Once Upon a Farm plans to extend its mission to supporting busy UK families and growing children with fresh snack choices.
John Foraker, co-founder and CEO of Once Upon a Farm, commented: “Health and nutrition is a big consideration for UK shoppers, especially when it comes to children’s food. With our range of fresh snacks that are convenient for busy families, we hope to bring in new shoppers into the segment as we grow.
“Our purpose is to help children thrive through snacks that are made with nothing but fresh produce. We see our entrance into the UK as a long-term strategy that supports the growth and expansion of the fresh children’s snacking segment across Europe.”
All Once Upon a Farm’s UK products are EU organic certified, HFSS compliant and contain no added sugar, preservatives or concentrates. Each blend is made with farm-fresh produce which is cold-pressurised to retain taste and flavour.
Jade Hoai, executive leader of Purchasing Whole Foods Market, said: “Working with brands that share our values for sustainable choices and fresh, organic produce is at the heart of what we do. This is an extension of our partnership with Once Upon a Farm to a new market following its success in the US, and we look forward to supporting their growth in the UK in 2026.”
The range will be available in select Whole Foods Market locations in London from 27th March at an RRP of £1.69 per pouch.
