Orchard Pig, the Somerset-born cider, has revealed a new brand visual identity, set to hit shelves in October. The new-look will roll out from October into retailers and On Trade outlets, beginning with the brand’s Reveller and Truffler variant 500ml bottles.
With a simple, cleaner label and updated colour scheme, the new visual identity brings more clarity, character, modernity, and consistency to the Orchard Pig brand. Premium cues have been enhanced, with the simplified design set to command greater stand-out at fixture. The new look also features an updated Old Spot pig logo, which better reflects the brand’s roots. Taking inspiration from the pigs that once roamed the orchards of Somerset where the cider was first crafted, the rare breed with spots is the original Orchard Pig. Consumers will also have seen the pig front and centre of the brand’s summer advertising campaign, which led with the ‘Rare Breed’ message.
Eleanor Quigley, brand manager for Orchard Pig, comments: “We are excited to unveil our new design for Orchard Pig Cider. We know Orchard Pig drinkers are free-spirited and keep up with trends, so we wanted our products to better reflect their values whilst simultaneously appealing to their sense of fun and love of discovery.
We set out to modernise our packaging and bring more clarity and consistency across our range of products whilst heroing our point of difference, our Old Spot Pig. In doing so, we hope to showcase that there’s more to cider than just apples and orchards.
“Inside the bottle, it’s still the same great tasting apple cider – made from the best, bittersweet West-Country apples. With fewer bubbles in every serve, Orchard Pig is a uniquely refreshing and great tasting small batch cider that leaves you wanting more.”
Orchard Pig Cider is available to purchase from Morrisons, Waitrose and Asda stores for £2.50 (500ml) throughout Great Britain.
