Oscar Mayer, the leading manufacturer of innovative chilled meal solutions, has partnered with Patak’s, the UK’s most loved Indian food brand[1], to launch a bold new range of premium Indian chilled meals. This exciting collaboration brings vibrant flavours and authentic spices to supermarket shelves, offering consumers a deliciously convenient way to elevate mealtimes.
Traditionally chosen for speed and ease, chilled ready meals have often been seen as a functional purchase, but consumer research shows that today’s shoppers want more. Research shows that shoppers are looking for high quality, flavour packed dishes that deliver on authenticity and turn everyday meals into something special[2]. With world cuisines growing in popularity, ready meals are a gateway for consumers to explore new tastes in an easy, accessible and convenient way.
Oscar Mayer and Patak’s have answered that call by combining traditional spice blends with top-quality ingredients to offer a flavour-forward experience that’s convenient and satisfying.
The new range features seven curry favourites, all carefully crafted to bring vibrant, restaurant-quality Indian flavours straight to shoppers’ fridges. Choose from vibrant, creamy Korma and Tikka, smooth and smoky Butter Chicken, hearty Vegetable Balti, succulent Lamb Rogan Josh, warming Chicken Jalfrezi and fiery Beef Madras.
The new range taps into the over £397m annual shopper spend on Indian chilled ready meals in the UK[3], will be available at major UK supermarkets including Asda and Morrisons main estate and convenience stores from July.
It was developed in collaboration with AB World Foods, owners of Patak’s, and Food Brands Now using Oscar Mayer’s state-of-the-art Gastro Hub in Wrexham, which is dedicated to pioneering product development, consumer insights, and culinary innovation.
Gordon Walsh, chief commercial officer at Oscar Mayer, said: “At Oscar Mayer, we believe chilled meals deserve better than their traditional reputation. We know consumers are short on time but big on expectations – they want meals that are fast but still feel like a treat. Together with Patak’s, we’re bringing bold, authentic Indian flavours into a space that’s too often dominated by the purely functional.”
Paul Watmore, Marketing Director at AB World Foods, said: “At Patak’s, we’ve spent generations sharing the rich, vibrant flavours of Indian cuisine with families across the UK. The chilled range reaches consumers in a new way, helping them enjoy their favourite Indian meals more conveniently without sacrificing authenticity. We’re proud to be working with Oscar Mayer to deliver this exciting evolution for our brand.
To learn more about Oscar Mayer’s wide range of products, visit its website: https://www.oscarmayer.co.uk/
