Healthy meals trailblazer, The Gym Kitchen, has launched a NEW range of chilled dishes, developed in response to growing demand for nutrient-dense smaller meal portions – including shoppers on GLP-1 medications.
High in protein and a source of fibre, The Gym Kitchen’s NEW ‘Nutrient-Packed’ chilled meals are perfectly balanced to meet all your nutritional needs – in a smaller 280g size – whilst still delivering big on taste, satisfaction and affordability.
The NEW ‘Nutrient-Packed’ range includes Asian Chicken Noodles, Meatball Pasta and Mexican Chicken & Rice and will hit Sainsbury’s shelves nationwide on 22nd April, alongside a stream of NPD and existing lines within The Gym Kitchen’s core chilled ready meal portfolio.
The launch forms part of a significant expansion for the brand in Sainsbury’s, with The Gym Kitchen’s presence in store growing from 4 lines to 13, reflecting strong shopper demand for convenient, functional high-protein meals.
Core NPD chilled lines – BBQ Chicken Pasta, Chinese Chicken Curry and Chipotle Chicken Burrito – will land in store alongside best-sellers from the brand’s existing range, Chipotle Chicken, Chicken Shawarma and Chicken Carbonara.
The brand is also continuing to expand its ranges across other major retailers, with three new 550g frozen meals launching in Asda – Chicken Korma, Salt & Pepper Chicken and Chicken Katsu Curry, and two new 400g chilled meals landing in Morrisons, Salt & Pepper Chicken and Chicken Carbonara.
Founder Segun Akinwoleola, said: “The launch of our NEW ‘Nutrient-Packed GLP-1-friendly range reflects a clear shift in shopper needs and together with the expansion of our core offer in Sainsbury’s further cements the brand’s position as a category leader and go-to destination in functional chilled meals and beyond.”
The Gym Kitchen Sainsburys NPD
New ‘Nutrient Packed’ Chilled Meals range
- Asian Chicken Noodles – 26g protein, 302 kcal, 6g fibre
- Meatball Pasta – 21g protein, 299 kcal, 13g fibre
- Mexican Chicken & Rice – 25g protein, 293 kcal, 6g fibre
RRP £3.25 for 280g
New Core range Chilled Meals range
- BBQ Chicken Pasta – 400g, £4.00 – 41g protein, 490 kcal
- Chinese Chicken Curry – 500g, £4.75 – 55g protein, 503 kcal
- Chipotle Chicken Burrito – 250g, £3.25 – 26g protein, 375 kcal
New listings from existing range
- Chipotle Chicken – 500g, £4.75
- Chicken Shawarma – 500g, £4.75
- Chicken Carbonara – 400g, £4.00
New listings from existing range in Asda
- Chicken Korma – 550g, £3.28
- Chicken Katsu Curry – 550g, £3.28
- Salt & Pepper Chicken – 550g, £3.28
New listings from existing range in Morrisons
- Salt & Pepper Chicken – 400g, £4.00
- Chicken Carbonara – 400g, £4.00
