For Black Friday 2025, independent coffee company, Paddy & Scott’s is teaming up with former TV presenter, Jake Humphrey and his High Performance Foundation, to create a premium 100% Arabica Peaberry coffee called ‘Game Plan’, with a portion of the proceeds from every bag sold going directly to supporting the foundation, which aims to provide young people with the tools and skills they need to kick start their journey to a future where they can thrive.
Throughout Black Friday weekend, Paddy & Scott’s will dedicate its entire website to ‘Classrooms Over Chaos’. Customers will only be able to purchase the limited-edition ‘Game Plan’ coffee, available in 250g bags of either Whole Bean or Ground.
With every purchase, funds will be raised to support the High Performance Foundation, because the children of today, are the future leaders of tomorrow.
In addition, working in collaboration with Jake Humphrey, Paddy & Scott’s is aiming to raise £25,000 through sponsorship and ticket sales for ‘An Intimate Evening with Jake’, where the former tv presenter will share lessons learned from speaking with some of the world’s highest performers. “Coming together to raise funds and fuel the ambition of young people is an absolute privilege,” says Jon Reed, Owner and CEO of Paddy & Scott’s.
Jake Humphrey, Founder of High Performance Podcast and Foundation adds, “I’m genuinely thrilled about our little coffee adventure. It’s incredibly rewarding to know that our collaboration on Game Plan Coffee has the potential to make such a positive impact on young people and educators globally.”
Paddy & Scott’s isn’t just making coffee; it’s changing lives. With an unwavering commitment to sustainability, quality, and innovation, they passionately champion community empowerment and environmental care. Their mission is simple: deliver exceptional taste while nurturing a sustainable, thriving planet.
