Communisis Brand Deployment, a leader in delivering smart marketing activation and retail solutions to some of the world’s biggest brands, today announces that it has rebranded to Paragon Global Brands. The move marks a moment of formal integration with the Marketing Services business line of Paragon, following its acquisition of the brand deployment arm of Communisis in December 2023.
Paragon Global Brands marries the deep business and technology expertise of Paragon with the trusted global footprint and exceptional local in-market knowledge of Communisis Brand Deployment. Paragon Global Brands combines strategic consultancy with the delivery of smart marketing and retail services, including Point of Sale (POS) solutions. Its world-class expertise spans print, temporary and permanent displays, and branded premiums. By integrating creative design, consumer engagement, and in-store experiences, Paragon Global Brands can drive interaction and purchasing decisions.
“Our mission to provide smart retail solutions that seamlessly create impactful consumer experiences across the entire customer journey remains the same,” says Jonas Magnusson, CEO of Paragon Global Brands. “By joining forces, we can uplevel the strategic conversations we have with clients about the role we can play in supporting the growth of the brand, whether that’s helping them to stand out, sell more or waste less. Ultimately, we’re here to help them create lasting connections with their customers by taking often complex brand challenges and partnering to create innovative solutions to help our clients win at that pivotal moment of truth when a purchase is made, to help them succeed in every market.”
Paragon Global Brands operates in over 100 countries across six continents and brings a proven track-record in bringing integrated customer journeys to life. The company maintains multi-market and multi-brand relationships with some of the world’s largest FMCG brands and household names across the Home Improvement, Technology, and Food & Drink sectors.
“Paragon Global Brands will play an instrumental role in our vision to become a world-leading business services company, specialising in services which deliver business growth, customer engagement, business transformation and efficiency” says Guilhem Boucon, Chief Strategy Officer at Paragon. “With Paragon Global Brands as part of our marketing services business line we can deliver a comprehensive range of services on a global scale for existing and new clients with growth on their agenda, supported by technical expertise”.
Existing Communisis Brand Deployment clients can expect a seamless transition to the new Paragon Global Brands identity with all current services and relationships remaining in place. The rebranding opens doors to enhanced capabilities and resources, promising even greater value return for partners.
