Żubrówka Biała, popular Polish vodka brand, is sporting a fresh ice-cold forest-inspired look, following a new sleeve design launching onto supermarket shelves this month.
Leading with the brand’s iconic bison, which sits at the heart of Żubrówka, the new sleeve features striking blue and white colours, evoking elements of the Polish Bialowieża forest in winter. The bison is renowned as the king of the forest and the new sleeve spotlights this with a vibrant motif on the bottle. The Żubrówka brand is intrinsically connected to the Białowieża Forest – the wildest forest in Poland – where the bison grass grows and the wilderness of nature is embedded in the brand’s DNA.
Żubrówka Biała is a premium Polish vodka, revered for its exceptional quality, purity and unique flavour. Crafted using only the finest rye grains and pure spring water, the vodka is made using a four times distillation process and platinum filtration.
The family of Żubrówka Polish vodkas had huge presence at festivals and events this summer, tapping into the wild side of the brand’s character and placing the product at high energy moments. In July, the UK’s fastest growing vodka brand was a key sponsor at Labyrinth, two-day hedonistic event series at Tofte Manor, Bedfordshire, where content creators were unleashed and enlisted to create themed content, connect, dance and recreate the free, wild nature of Żubrówka.
Żubrówka Biała Polish vodka (37.5% abv) 1-litre with the new forest-inspired sleeve will be available in Asda and Sainsbury’s.
Żubrówka Polish vodka, the world’s oldest continuous produced vodka brand, is the UK’s Number two imported vodka brand. Flagship products in the range include Biała and Bison Grass Vodka, along with on-trend flavoured variants Vanilla, Mango and Passionfruit, Raspberry, and Rosé liqueur – infused with aromatic flavours of wild forest raspberries, cranberries and juniper for a unique berry flavour profile with botanical depth.
The full Żubrówka range is available to multiple and convenience retailers, and through wholesalers now. Contact Paragon Brands [https://www.paragonbrands.co.
