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Pip & Nut takes on chocolate spreads with better-for-you, Chocolate Hazelnut Spread

by Fiona Briggs
May 26, 2025
in Products
Reading Time: 2 mins read

Pip & NutPip & Nut, the UK’s fastest growing nut-snack and nut-butter brand, has launched a new Chocolate Hazelnut Spread, the latest addition to its range of natural, healthier, more sustainable alternatives to traditional spreads and snacks. Building on the success of its recent trio of Stuffed Oat Bars, this new spread reinforces the brand’s commitment to creating products that are better for you, and for the planet.

With 63% nuts, the spread delivers a rich, indulgent flavour while being lower in sugar and higher in protein than most conventional chocolate spreads. It contains just 9.1g of sugar per 100g – six times less than Nutella – and is sweetened with agave syrup instead of refined sugar. It doesn’t contain any palm oil, emulsifiers, or ultra-processed fillers.

Pip & Nut’s Chocolate Hazelnut Spread is also the first in the UK to use ethically sourced cocoa from Tony’s Open Chain, an initiative dedicated to ending exploitation in the cocoa supply chain and ensuring fairer incomes for farmers. It’s the perfect choice for a market that’s increasingly prioritising healthier and more sustainable options.

Pippa Murray, CEO and founder of Pip & Nut, commented: “This launch is an exciting next step for Pip & Nut as we continue to expand and innovate. Just as we transformed the nut butter category over the last ten years, we are ready to bring our dedication to healthier, more sustainable options to chocolate spreads. Whether you’re spreading it on toast, topping it on pancakes, or enjoying it by the spoonful, it’s a treat you can feel good about. With more NPD on the way, we’re thrilled to keep growing and offering consumers even more tasty, responsible options”.

Pip & Nut’s new Chocolate Hazelnut Spread will be available in Sainsbury’s from May 25th, followed by Ocado, Whole Foods and Amazon.

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  1. New Twix Hazelnut Flavour taps into the UK’s growing love of hazelnut flavours
  2. New for Veganuary: Sweet Freedom launches CHOC POT Hazelnot, a nut-free chocolate spread, exclusively at Asda
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