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Home Retail News Retailer News

Pizza Hut partners with Xbox as part of new Together We Pizza campaign

by Fiona Briggs
August 6, 2024
in Retailer News
Reading Time: 3 mins read

Today, Pizza Hut announced that for every new Handcrafted pizza purchase, new customers receive a one-month PC Game Pass membership at no extra cost between 5th August 2024 and 15th September 2024.

Pizza Hut has partnered with Xbox for its “Together We Pizza” campaign that surprises and excites communities everywhere, especially in the places you may not expect. Recognising that pizza is a key ingredient to the moments people are together and the connection pizza brings in everyday life , the exclusive offer will also see Xbox gaming prizes and promotion across social media and television, celebrating moments of togetherness.

So switch on and slice up with this exclusive promotion as Pizza Hut encourages even better gaming memories with a pizza in hand as research from Livewire found that nearly 80% of Gen Zs eat fast food while gaming, with pizza being the top choice at 62%.

With our three limited edition crave worthy pizza recipes including zingy Chicken Fajitas, fiery Pepperoni & Nduja and The Spicy GOAT, every slice has a story with the new craveable, light and airy Handcrafted range made with sourdough style dough. These pizzas have been lovingly hand stretched in the Hut and topped off with iconic garlic sprinkles for an unmatched flavour sensation to accompany your gaming bragging rights on your next head to head match, side quest or boss battle.

PC Game Pass is a subscription service from Xbox where you can play hundreds of high-quality PC games with friends, including new day one titles, and an EA Play membership. With games added all the time, gamers and pizza lovers alike always have something new to play. Regardless of how your gaming goes, Pizza Hut’s delicious new taste brings that reliable, comforting pizza experience that everyone knows and loves.

To apply for the offer, all new Pizza Hut customers need to opt in to the Pizza Hut newsletter when buying their delicious Handcrafted yumminess to receive access to PC Game Pass. From that moment on, or for a month at least, those players will be set up for some epic evenings of gaming and pizza, all while making memories and connections that last a lifetime.

Jana Ulaite, chief marketing officer, Pizza Hut said: “Everything we do is about great pizza and creating memorable moments with a delicious slice in hand. We know pizza is a favourite among the gaming community so we’re really excited to partner with Xbox to level up those gaming occasions and to provide the ultimate gaming experience. Together We Pizza is all about matching your pizza vibe to every occasion, whether you love a night in or out in town, game on the weekends or weekdays, we want to create unforgettable moments in your life where you bring the game and we bring the pizza.”

Marcos Walternberg, general manager, Xbox global partnerships and consumer products, said: “We’re thrilled to partner with Pizza Hut to offer their customers a free month of PC Game Pass with every Handcrafted pizza order. PC Game Pass gives players access to high-quality games, including day one releases, iconic franchises, and indie gems. This collaboration is a perfect blend of delicious food and exciting entertainment, and we can’t wait for gamers and pizza lovers alike to enjoy this unique offering.”

The Handcrafted range is now available across all UK Pizza Huts with the PC Game Pass promotion available from 5thAugust to 15th September 2024 on purchase and here https://www.pizzahut.co.uk/xbox-game-pass.

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