PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced the promotion of Bruce Wyrwitzke to the leadership role of senior director of sales – with retail remaining a key focus.
Leading PPDS’ total solutions growth strategy, Wyrwitzke, who is now entering his twenty-fifth year as an AV professional, joined PPDS as sales director in 2021.
According to PPDS, Bruce – a former United States Air Force officer specializing in space systems – has played a pivotal role in positioning the company as a disruptive force in North America, with him and his team continuing to surpass sales expectations.
In his new position as senior director of sales, Wyrwitzke will oversee all PPDS sales – including digital signage, interactive displays, videowalls, dvLED, and professional TV, as well as complementary hardware and software – while continuing to support partners, customers, and colleagues on projects that extend beyond US shores.
Reporting to Angela Lin, Commercial Head for North America, Wyrwitzke’s primary responsibilities will now include, but are not limited to, defining the mid and long-term sales strategy for North America, setting and achieving quarterly sales targets, managing the supply chain, service and post-sales, and driving greater awareness of the capabilities and unique benefits of Philips Professional Displays.
Commenting on his new role, Wyrwitzkesaid: “Since I walked through the door in 2021, PPDS has been a company which continues to grow and amaze. Today, thanks to our impressive range of Philips Professional Displays and our committed teams, PPDS is a company that’s impossible to ignore. We’re a solid part of the conversation. I’m proud to be entrusted to lead this talented team and our company forward to even greater success.”
Angela Lin, added: “Bruce has proved himself to be an accomplished leader and committed member of the PPDS team in North America. The foundations have been laid, and we see some incredible opportunities ahead. On behalf of the entire PPDS team, I wish Bruce every success. It is time to step up to the next level.”
