PPDS, the exclusive global provider of Philips professional displays and dedicated AV software, is delighted to announce the latest evolution in its strategy to bring ever more sustainable digital display solutions to market, with the launch of the new and enhanced Philips Signage 4650 D-Line Series of 4K displays for retail stores and environments.
Fuelled by a desire to bring scalable, transformative and future-proof solutions to meet the ever-changing needs and demands of the market, the new Philips 4650 Signage Series brings together the best of Philips D-Line, with a wave of exciting new, updated, and highly innovative features. All delivering a new generation of more sustainable digital signage solutions for retailers.
Designed for 24/7 use, and available in 32″, 43″, 50″, 55″, 65″, 75″, 86″, and 98″ variants, the all-new Philips Signage 4650 D-Line Series is equipped with a stunning 4K (3840 x 2160), 500 cd/m2 display*, together with a slick and stylish bezel (11.9mm – 14.9mm*) in a portrait or landscape mountable design.
For maximum versatility and unparalleled performance, the new Philips 4650 Series also comes equipped with Advanced Super Dimension Switch (ADS) wide-view technology, to deliver faster on-display picture processing for smoother content transitions, remarkable image accuracy, and superior colour reproduction with 178-degree viewing. QuadViewer also allows displays to transform into a bezel-free 2 x 2 videowall, playing multiple content/channels on the same screen, simultaneously.
Built to last
Behind the state-of-the-art screen, the new Philips 4650 Signage Series also breaks new ground for PPDS, in becoming the first digital signage series in its extensive and evolving portfolio to feature the company’s ‘dual architecture’ modular design.
Continuing the evolution of modular technology debuted on PPDS’ Philips direct view LED range (used by retailers around the world), the 4650’s new modular design brings incredible additional value to customers, allowing for components to easily be detached and replaced in the event of unlikely faults or age-related degradation. This helps to avoid unnecessary unit replacements, significantly extending the product’s lifetime, while crucially cutting WEEE disposal.
Putting users in full control and enhancing their sustainability opportunities – including cost and energy savings – the new Philips 4650 D-Line Series is also compatible with PPDS Wave, the company’s evolutionary cloud-based remote display management ecosystem, designed to release the full power and intelligence inside Philips professional displays.
The display is just the beginning
Strengthening PPDS’s evolving ‘total solutions’ strategy beyond hardware, Wave provides extensive remote management opportunities, bringing previously unimaginable levels of control to a fleet of displays of any size, whether in single or multiple locations around the world. This includes the monitoring and control of displays, upgrading firmware, managing playlists and setting power schedules, all from a single, intuitive, tailorable interface.
As with previous Philips D-Line displays, PPDS continues its partnership with Crestron, with all Philips D-Line 4650 displays coming with Crestron Connected as standard. The inclusion of PPDS’ Smart Browser also lets customers connect and control content via the cloud, using the display’s integrated HTML5, Chromium-based browser.
Robert Hsu, VP Global Product Strategy at PPDS, commented: “At PPDS, we are committed to delivering solutions that support the current and future needs of our customers’ visual communications needs. Equally, we are committed to supporting and guiding them – and the industry as a whole – into a more sustainable and eco-friendly future. The new modular design featured on the Philips 4650 range marks a fundamental change for our displays, providing incredible opportunities for businesses to maximise their investments while helping to reduce their footprint on the planet.”
Save and play
Adding more convenience and peace of mind to customers, the new Philips Signage 4650 Series has also seen internal storage double, from 16GB to 32GB, allowing more content to be stored directly on the display, with RAM also increasing from 3GB to 4GB, for improved, more consistent speeds and performance.
Working in conjunction with the internal browser, it also serves as a memory cache when streaming online content. If the network ever fails, the internal memory keeps content running by playing a cached version of the content, ensuring that the media stays up even if the network goes down.
Further ensuring screens never go blank, Philips Signage 4650 displays also feature PPDS’ highly acclaimed ‘FailOver’ technology as standard, automatically playing backup content on screen in the instance of an outage.
Connectivity
Keeping pace with the advancements in connectivity, and overcoming any potential and frustrating hurdles, all Philips Signage 4650 models from 43” to 98” are Bluetooth 5.2 compatible, and now offer the latest generation of wireless technology, updated from WiFi 2.4 to WiFi 6, allowing for speeds of up to 9.6 Gbps. 4G connectivity – via the CRD22 module included as standard for models from 43” upwards – virtually eliminates connectivity boundaries or limitations for installations.
The new Philips Signage 4650 D-Line Series will be available for purchase from September, with product demonstrations available from local sales teams and in PPDS’ network of PPDS Studios located across Europe, the UK, North America, and now India.
Bart Wouters, international product manager, professional displays at PPDS, added: “The highly flexible and versatile Philips D-Line series has been an incredible success for PPDS, used for installations all around the world and in almost every environment imaginable. With the new Philips Signage 4650 Series, we have made the best even better. And this is more than just a significant product update. It is a symbol of our sustainability strategy and a commitment to our customers. This is an evolving journey and we have got much more to come, so stay tuned.”
