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Pret launches January menu with new veggie/vegan options and returning customer favourites

by Fiona Briggs
January 9, 2024
in Retailer News
Reading Time: 3 mins read

Pret A Manger - Retailer NewsPret A Manger has today revealed its new January menu hitting shops, featuring a mixture of new products and many customer favourites returning to the roster to brighten up the winter days.

Just in time for Veganuary, Pret has two new delicious vegan friendly products for customers to try. Firstly, the Veggie Pret bestseller, The VLT, is joining the main estate menu in all shops, as Pret continues expanding its range of vegetarian and vegan-friendly products in classic shops ensuring more choice to all customers whether their vegan, vegetarian or flexitarian. This bestselling sandwich is made up of shiitake and chestnut mushroom ‘rashers’, sliced tomatoes, salad mix and a dollop of vegan friendly black pepper and parsley mayo on malted bread.

Alongside this, customers can enjoy the new Sticky Mushroom Bánh Mì, a vegan-friendly baguette made with sticky roasted mushrooms dressed in a spicy BBQ sauce with crunchy carrot and mooli slaw, sliced cucumber, coriander, and a dollop of vegan friendly black pepper and parsley mayo, topped with sesame seeds and served on a white baguette.

And for those wanting something warm and meat-free, a new warming Butternut Masala Soup also joins Pret’s menu in January, made with rich coconut cream and chunks of butternut squash, and lightly spiced with turmeric, garam masala, cinnamon, cumin and a hint of cayenne pepper.

More hot options are available this winter including the veggie friendly freshly baked Meatless Meatball Marinara hot roll and Chipotle Chicken & Feta hot roll which were a hit with customers since they launched in autumn.

As Pret’s global growth continues at pace, it is no surprise to see some best sellers from other markets making an appearance in UK shops – customers can have a taste of New York with  The Big Apple Bowl, a best seller from across the pond made up of yoghurt layered with sweet cinnamon, brown sugar, grated apple and topped with crunchy granola.

And in true Pret style, this launch Pret have listened to their customers, who in this instance happens to be Oscar nominee Florence Pugh, who championed the return of their delicious Banana Cake, made up of squidgy banana sponge with cream cheese icing, exactly as customers like it and is the perfect pairing with any of Pret’s Barista-made drinks all available on Club Pret.

Customers will also see the return of Pret’s iconic Slims range of sandwiches and baguettes; single portions of its best sellers like the Chicken, Avocado & Basil sandwich, Crayfish & Rocket sandwich, Chicken Caesar & Bacon baguette, Avo, Olive & Toms baguette and Italian Prosciutto baguette to allow mixing and matching of customer favourites. These join an expanded Petite range of smaller salads, which will now include the US-inspired Petite Chicken & Bacon Cobb Salad – made up of British chicken breast coated in Pret’s Caesar mayo, beechwood smoked bacon, avocado, baby plum tomatoes, Italian matured cheese, half a free-range hard-boiled egg and a pot of Pret’s French dressing – and the Petite Tricolore Salad – a classic combination of creamy mozzarella, sliced avocado, baby plum tomatoes, fresh basil leaves and chargrilled red pepper, French dressing, a sprinkle of seasoning and a wedge of lemon.

The new Petite salads can also be perfectly paired with the new snack-sized yoghurt pots, the Five Berry Yoghurt Pot or Banana & Honey Yoghurt Pot.

Katherine Bagshawe, UK food & coffee director at Pret A Manger, said: “We’re excited to be bringing back many of our customer favourites this year including our beloved Banana Cake and introducing our Veggie Pret bestseller -the VLT – into all Pret shops across the country as we look to ensure we have more vegan friendly & veggie options in our main estate, offering more choice for everyone. We’re always inspired to launch new and exciting products using trending seasonal flavours and ingredients and this January is no different with the introduction of our new vegan Sticky Mushroom Bánh Mì.

“I am passionate about Pret’s menu offering customers choice – be that a range of ingredients, healthier lines versus a treat, we want to make sure our range accommodates the broad tastes and needs of our customers. So, we’ve brought back our much-loved Slims range of sandwiches and baguettes to sit alongside our new snack-sized yoghurt pots and Petite salads allowing customers more mix and match options of their favourites or new creations.”

That’s not all, Club Pret subscribers will continue to get 20% off the entire menu as well as up to five Barista-made drinks per day for £30 per month, with the price frozen until at least the end of 2024.

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