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Home Retail News Retailer News

Prezzo Italian launches first-ever family dining subscription where kids eat free, forever

by Fiona Briggs
February 17, 2026
in Retailer News
Reading Time: 3 mins read

Prezzo Italian This February half-term Prezzo Italian is giving families a helping hand that lasts far beyond the school holidays. Launching on the 16th of February, Prezzo Italian introduces the first-of-its-kind family dining subscription, where three kids get a three course meal for free, all year round, every time an adult orders a full priced meal. The subscription allows for one visit per day, with unlimited visits throughout the year, allowing families the freedom to dine out again and again.

From just £1.99 per month – cheaper than a month of soft play visits – or £19.99 for the year, the Prezzo Italian Kids Club delivers the UK’s first-of-it’s-kind dining deal. This isn’t another short lived school holiday deal, it’s a small but mighty subscription that’s built around real family life.

Designed to make life easier for families, the subscription is simple to use and entirely app based. No paper vouchers, no complicated codes and no awkward conversations on who picks up the bill. One tap on the app and dinner is handled. Prezzo Italian is scrapping arguments over where to go, and taking the stress out of family dining, so whether it’s a quick mid week meal, a weekend treat, or a last minute plan when life gets busy Prezzo Italian offers parents the perfect solution.

Prezzo Italian’s much loved Kids’ menus include fresh, Italian inspired favourites alongside healthier options, including our hidden veggie Rainbow pasta and balanced dishes designed for growing appetites. So parents can feel just as good about what’s on the plate as their little ones.

From Build Your Own pizzas and classic pasta dishes to options packed with vegetables there’s something for even the fussiest eaters. To add to the fun, little diners receive 3D glasses and games to enjoy at the table, while a QR code on the menu unlocks an interactive digital game for even more mealtime excitement.

Adults won’t be stuck in a rut either. As the home of Italian classics they’ll find delicious crispy pizzas and calzone to fresh pasta, burgers and salads, Prezzo Italian makes it easy to please everyone around the table.

James Brown, CEO of Prezzo Italian, says: “At Prezzo Italian, we know that family life is busy, especially for larger families juggling multiple little ones. As a dad of two, I understand how valuable it is to have somewhere reliable to go where kids are looked after, have fun and eat well, while parents can get a break. That’s why we wanted to create something genuinely helpful, built around real families, offering everyday value all year round. This isn’t just a half term deal or a one off promotion, but real, everyday value that parents can rely on, especially when budgets are stretched.

Our menus are built around providing healthier options like our Rainbow pasta packed with hidden veg, so parents can feel confident their kids are eating balanced meals while still enjoying all their favourites.

This is the first subscription of its kind in the UK, and we believe it’s the best value family dining offer out there. For less than the cost of a coffee a month, parents can take the stress out of mealtimes.  That’s what Prezzo Italian is about good quality food, enjoyed together.”

Prezzo Italian’s Kids Eat Free subscription keeps kids fed, parents relaxed, and dinner plans sorted… forever. Subscriptions are available now via the Prezzo Italian’s app.

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