Primark is expanding its Click + Collect trial, rolling it out across London stores this summer as it builds on the success of the 25-store trial launched late last year.
From this summer, customers in the capital will be able to shop online from Primark’s extensive range of kids’ products across clothing and nursery, and then collect from one of 32 stores in the region. This means the service will soon be available in around a third of Primark’s UK stores.
The expansion builds on the successful launch of its Click + Collect trial in 25 stores across the North West of England, North Wales and parts of Yorkshire in November last year. The trial has proved popular with customers, who say they value the additional choice and convenience the service offers. Products proving popular with customers so far include larger nursery items, as well as exclusive online-only options and multipacks.
Paul Marchant, CEO of Primark, said: “We’re really encouraged by how the trial has landed with customers, who tell us they value the choice and convenience Click + Collect is offering them. We’re also seeing strong demand for the service outside the trial region and it’s helping us reach new customers too. This gives us the confidence to take this trial to the next level and expand it further to more stores to understand how the service can work for a broader range of customers. We’ll continue to monitor the trial closely as we look to complement the experience and offer we have in our stores.”
After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £10 minimum order value and no delivery charge. Customers will be able to collect their order from dedicated Click + Collect desks in their chosen store and pay for any other items they’ve picked up while in-store.
Customers outside the trial Click + Collect areas can still visit the Primark website to browse current ranges and check availability of their favourite products using the stock-checker before heading into store.
In addition to its investment in the Click + Collect trial, Primark announced in November plans to invest at least £140 million into UK retail over the next two years. The investment includes opening four new stores, refurbishing and relocating a number of existing stores, and increasing selling space by around 160,000sq ft, creating at least 850 jobs.
Further detail on the trial will be announced in the coming weeks.
The full list of stores joining the trial in London will be:
- Bexleyheath, The Broadway, DA6 7HF
- Bluewater, Upper Thames Walk, DA9 9SQ
- Bromley, 162 High Street, BR1 1HE
- Charlton, Brocklebank Retail Park, SE7 7SX
- Croydon, 5 – 9 North End, High Street, CR9 1SX
- Dartford, 58 – 60 High Street, DA1 1DE
- Ealing, Ealing Broadway Centre, W5 5JY
- East Ham, 51 High Street North, E6 1HZ
- Hackney, 365 – 371 Mare Street, E8 1HY
- Hammersmith, Kings Mall Shopping Centre, W6 0PZ
- Harrow, St Ann’s Shopping Centre, HA1 1AT
- Hounslow, 165 – 169 High Street, TW3 1QL
- Ilford, 129-133 High Rd, IG1 1DE
- Kilburn, 54 – 56 High Street, NW6 4HJ
- Kingston, 76 Eden Street, KT1 1DJ
- Lakeside Shopping Centre, RM20 2ZP
- London Oxford Street East, 14-28 Oxford Street, W1D 1AU
- London Oxford Street West, 499 – 517 Oxford Street, W1K 7DA
- Lewisham, Lewisham High Street, SE13 6JL
- Peckham, 51- 57 Rye Lane, SE15 5EY
- Romford, 33 – 35 South Street, RM1 1NJ
- Staines, Elmsleigh Shopping Centre, TW18 4QB
- Stratford, Westfield Stratford City, E20 1EL
- Sutton, St. Nicholas Shopping Centre, SM1 1AX
- Tooting, 31 – 39 Mitcham Road, SW17 9PA
- Uxbridge, 1 Chequers Mall, UB8 1LN
- Wandsworth, 32-34 Southside, SW18 4TF
- Watford, 109-111 High Street, WD17 2TA
- Wembley, 508 High Road, HA9 7BS
- White City, Westfield London Shopping Centre, W12 7GF
- Wood Green, The Mall, High Road, N22 6YQ
- Woolwich, 18 – 28 Hare Street, SE18 6LZ
The stores already in the trial in the North West:
- Birkenhead, Grange Road, CH41 6EA
- Blackburn, The Mall Blackburn, BB1 7JG
- Blackpool, Bank Hey Street, FY1 4RY
- Bolton, Crompton Place Shopping, BL1 1EA
- Broughton, Broughton Shopping Park, CH4 0DE
- Burnley, Charter Walk Shopping Centre, BB11 1BB
- Bury, The Rock Shopping Centre, BL9 0ND
- Carlisle, English Street, CA3 8NX
- Chester, Foregate Street, CH1 1HA
- Huddersfield, New Street, HD1 2TR
- Lancaster, Marketgate Shopping Centre, LA1 1JF
- Liverpool, Church Street, L1 3AY
- Llandudno, Parc Llandudno Retail Park, LL30 1PX
- Manchester, Market Street, M1 1WA
- Manchester, The Trafford Centre, M17 8AS
- Oldham, Market Place, OL1 3AB
- Preston, Fishergate Shopping Centre, PR1 8HJ
- Sheffield, Meadowhall, S9 1ER
- Sheffield, The Moor, S1 4PA
- Southport, Chapel Street, PR8 1AE
- Stockport, Chestergate, SK1 1NT
- Wallasey, Cherry Tree Shopping Centre, CH44 5TL
- Warrington, Golden Square, WA1 1QB
- Wigan, Standishgate, WN1 1UP
- Wrexham, Regent Street, LL11 1RY
