Following today’s release of ProCook’s figures for the six months ending 30 June 2025; Emily Scott, Associate Retail Analyst at GlobalData, a leading data and analytics company, offers her view: “ProCook continues to gain traction with total revenue up 25.1% to £21.3m in its Q2 FY2025/26, marking its eighth consecutive quarter of growth. This sustained momentum was underpinned by disciplined execution of its multichannel strategy and strong positioning as a specialist in high-quality, affordable kitchenware. By focusing on its core expertise, the retailer has built credibility among consumers seeking durable products at accessible price points. Retail like-for-like (l-f-l) sales increased 5.9%, with overall l-f-l sales increasing 12.2%, signalling that growth is not solely dependent on new stores but is being supported by genuine improvements in trading performance. In a market where retailers continue to face volume and margin pressures, ProCook’s measured expansion has enabled it to outperform competitors such as Lakeland (-12.7% total revenue for FY2024 to 31 December 2024 vs Procook’s +11.0% for FY2024/25 to 30 March 2025) and strengthen its competitive position within the UK kitchenware market.
“ProCook’s channel strategy remains a clear differentiator, with instore revenue rising 25.0% to £13.9m, marking a ninth consecutive quarter of growth. New store openings, including six in the first half (expanding its estate to 71), boosted this as it introduced a new store format in the Birmingham Bullring that reflects a more experiential approach to instore engagement, such as with an area for product demonstrations. E-commerce revenue climbed 25.5% to £7.4m, with an impressive l-f-l uplift of 23.2%. The digital arm benefitted from enhanced paid social marketing, improved seasonal relevance and a reinvigorated Amazon UK marketplace presence. Together, these strong results place ProCook in good position to continue deepening customer reach and tapping into the desire for kitchen & dining products that represent strong value for money. With preparations in place for the peak trading period and a track record of consistent delivery, ProCook appears well positioned to sustain its momentum and meet its medium-term ambitions (100 UK stores, £100m in revenue and 10% operating margin) despite the broader economic headwinds.”
