eBay has just launched its new global brand campaign, “Meanwhile on eBay Live”.
The campaign positions eBay Live as the antidote to passive scrolling and mindless online shopping — spotlighting the excitement, entertainment, and real-time discovery that happens when enthusiasts shop together live.
As live commerce and real-time online shopping experiences gain traction, eBay Live is emerging as the premier destination for culture, commerce, and community. Across fashion and collectables, the work highlights the platform’s core differentiators: trusted sellers, rare inventory, passionate communities, and the “winning feeling” of discovering something special in real time. Here’s more on how live shopping is performing on the marketplace:
- Collectables – including Pokémon cards, sports memorabilia, comics and more – are also immensely popular on eBay Live.
- Tens of thousands of viewers have tuned into some of eBay Live’s major streams, including 40K viewers on a Labubu stream during the popular purse charm’s peak.
- Pokémon shows rank among the highest-streamed categories on eBay Live.
“Meanwhile on eBay Live” positions eBay Live as the antidote to passive scrolling and mindless online shopping — spotlighting the excitement, entertainment, and real-time discovery that happens when enthusiasts shop together live.
Featuring influencers with category expertise in the UK and real eBay Live sellers from the US the campaign highlights the real connections and trusted individuals behind the inventory that can’t be found anywhere else.
The campaign, developed in partnership with JOAN, includes dedicated assets speaking to enthusiasts across Fashion, Collectables and more, which will appear across out-of-home, TV, digital, and social feeds worldwide.
The campaign launched June 8 in the UK and US.
