ProCook, the UK’s leading direct-to-consumer kitchenware brand, today announces the opening of five additional stores during October and November ahead of the key Christmas trading period. The new stores are located in some of the UK’s most prominent retail destinations: Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth and Eastbourne. They join the five stores already opened in FY26 – Southampton, Hereford, Reading, Cotswolds Designer Outlet and Chichester – and will increase the total retail estate to 75 stores across the UK.
The five new openings demonstrate further strong progress against ProCook’s medium-term target of 100 stores nationwide. Since setting out its estate expansion strategy in June 2024, ProCook will have opened 22 stores and invested £7.0 million to grow its presence in prime retail locations.
Together, the ten FY26 openings provide exposure to more than 120 million visitors annually. Manchester Arndale alone attracts over 45 million visitors each year and will become the company’s second location in the city following its Trafford Centre opening in late 2023. The upcoming Birmingham Bullring opening will give ProCook its third location in the UK’s second-largest city and access to over 35 million annual visitors, following the opening of two new stores in Solihull and Merry Hill last year.
The majority of these new locations are larger-format stores designed to offer customers more space to explore ProCook’s expanding range, including its growing line of small kitchen electricals. The Birmingham Bullring store will also debut a refreshed store format, reflecting the Company’s ongoing commitment to delivering an inspiring experienced-focused customer journey.
The store expansion programme has created over 150 new jobs across the UK so far, further supporting local economies and strengthening ProCook’s nationwide presence.
Lee Tappenden, CEO, commented: “The five new additions to our store estate mark further strong progress and momentum towards our 100 stores ambition. With each new location, we’re not only expanding our footprint but also bringing the ProCook experience to more customers in some of the UK’s busiest shopping destinations. Our investment in our store estate reflects our confidence in physical retail and its role in showcasing our growing range – including our newest electrical products – in an engaging way. We’re excited to build on this momentum as we head into the key Christmas trading period and beyond into 2026.”
