Launching on April 1st, Protein Works will be shaking up the celebration game with their brand new product, ‘Doms Proteinon’ – a luxurious, non-alcoholic, protein-infused champagne – we’re talking bubbles with benefits!
With 20g of protein per glass, this innovative creation is designed for those who want to toast their achievements without compromising their health. In fact, demand for “protein champagne” and “alcohol-free champagne” has soared over the past quarter, making Doms Proteinon the perfect solution – fusing fun with functionality.
Speaking on the limited edition launch, Anna Sward, Brand Director at Protein Works, also shares her excitement by highlighting how the product perfectly balances health, wellness, and decadence while offering a glimpse into the future of nutritional beverages.
The need for a celebratory drink with nutritional benefits has never been higher. In the past quarter alone, UK searches for “alcohol-free champagne” have surged by 147%, while searches for “protein champagne” have spiked by a staggering 580%. Clearly, the thirst for a high-protein bubbly is real and isn’t as far-fetched as it may seem.
That’s why Protein Works has ‘created’ Doms Proteinon – for people who want to celebrate with added benefits. This gold-standard protein champagne is infused with clear whey protein, essential amino acids, and electrolytes, refined with a sparkling finish to offer a nutritious spin on celebration. Plus, since protein plays a key role in dopamine production, this drink delivers the same feel-good boost as a traditional toast, minus the hangover!
Shaking up tradition: The future of celebration is here
Fun fact: back in 1908, marathon runners sipped champagne mid-race to stay energised. Fast forward to today, and ‘Doms Proteinon’ takes that tradition to the next level, offering a healthier, smarter way to raise a glass. Whether you’re toasting to a new PB, a promotion, or any personal milestone, this drink is your new go-to.
Anna Sward, Brand Director at Protein Works, shares her excitement on the product launch:
“At Protein Works, we love to challenge conventions and reimagine what’s possible in nutrition. ‘Doms Proteinon’ is our way of having a little fun while sparking a conversation about how we celebrate.
“As more people look for healthier and tastier everyday alternatives, we’re seeing a shift in how celebrations are evolving. ‘Doms Proteinon’ is a playful nod to that movement, proving that indulgence and nutrition can go hand in hand.
“Whether this is just an April Fools’ stunt or a glimpse into the future, one thing’s for certain: the development of functional beverages is fizzing with potential.”
Limited edition
Launching on April 1st, Doms Proteinon is a one-of-a-kind release… but should it stay? This luxury protein drink might just change the way we celebrate, proving that health and fun can (and should) go hand in hand. Because at the end of the day, balance is everything.
