Clarks launches its new nationwide Back-to-School campaign, Jump into Clarks, rolling out across TV, social media, owned digital channels and in-store as families prepare for the new school year.
Designed to capture the excitement of the season, the campaign combines music, nostalgia and playful storytelling to celebrate the trusted quality, lasting comfort and everyday durability Clarks is best known for, while showcasing its most value-driven and accessible Back-to-School offering to date. This includes selected school shoes from just £25, alongside a limited-time promotion allowing families to buy two children’s pairs and receive a third pair at half price.
At the heart of the campaign creative is a playful reimagining of Kris Kross’ iconic 1992 hit Jump, with updated lyrics celebrating Clarks’ school offering. Starring young talent from the brand’s home county of Somerset, the campaign captures the energy and excitement of the season through bold, energetic storytelling.
The campaign builds on strong momentum for Clarks ahead of the summer Back-to-School season. Earlier this year, independent YouGov research named Clarks the UK’s favourite school shoe brand among parents surveyed, with the brand also ranking highest for trust, quality of materials, durability and fitting across leading competitors.
Dawn Porto, Clarks Chief Product officer, said: “We know families are looking for great value, but they don’t want to compromise on quality. Our school range is designed to deliver both, giving parents more choice than ever before while staying true to the comfort, durability and expert fitting Clarks is known for”.
The 2026 Back-to-School collection is available now at Clarks stores nationwide and online at Clarks.com
