Better-for-you drinks brand TRACES has expanded its ready-to-drink portfolio with the launch of Vita Spritz – Europe’s first alcohol spritz to infuse vitamins and minerals.
The new 5.5% ABV canned cocktail combines bold blackberry and açaí flavour with added B vitamins, vitamin C, magnesium and zinc, bringing functional ingredients into the alcoholic spritz category for the first time. With just 88 calories and 1.5g of sugar per 250ml can, Vita Spritz is designed to meet growing consumer demand for lighter, better-for-you drinking occasions without compromising on flavour.
The launch builds on TRACES’ mission to redefine lighter alcohol, offering the trade a genuine point of difference in the fast-growing ready-to-drink category. By combining alcohol with functional ingredients, Vita Spritz taps into the continued consumer demand for products that deliver more from every serve.
