Retail Times — UK Retail News
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Retailer News

Pucker up: brewery offers dream job as ‘Sourmellier’ to taste-test all sour beers

by Fiona Briggs
April 9, 2025
in Retailer News
Reading Time: 3 mins read

Vault City,An Edinburgh-based brewery is on the hunt for the perfect candidate to fill the dream role of ‘Sourmellier’: a beer aficionado tasked with tasting and testing all its sour creations before they hit the shelves.

Vault City, known as the ‘mad scientists of craft beer’, is launching a crowdfunding campaign to help fund a new brewery fit-out, and aspiring Sourmelliers can follow their dreams by contributing to the crowdfunder sale.

The initiative allows beer lovers to get their hands on beers and merch with at least 33% off and has special reward tiers, with one lucky fan set to land the coveted role of ‘Sourmellier’, responsible for taste-testing all new sour beer releases in 2025.

From Wham!-inspired sours to deep-fried Mars Bar-flavoured stouts, the chosen beer fan will receive a selection of beers each month to taste before they go to market and will have the chance to meet with and provide feedback to the Vault City team.

“This role isn’t for the fainthearted – we’re looking for a sour beer fan like no other,” says co-founder Steven Smith-Hay.

“It will involve a lot of sour beer drinking so we’re looking for a very refined palette. Someone with a real understanding of the sour scale, who can present facts with no fluff and isn’t afraid to deliver raw honesty for the sake of the sour beer community.”

With demand soaring for Vault City’s weird and wonderful brews, the campaign aims to raise over £1 million to bring the new brewery to life.

The fundraiser sale launches at www.vaultcity.co.uk on 15 April and will run for up to four weeks, offering all customers – in retail and on trade – the chance to grab a bargain.

Perks range from a complimentary t-shirt to a bespoke beer collaboration. A £750 spend offers the investor an opportunity to co-create a beer, have their name etched into Vault City’s ‘forever home’, and receive ten cases of their own exclusive brew.

Each investment will also enter fans into a draw to be crowned the Vault City Sourmellier.

Vault City’s new 34,000-square-foot site is located at BioCampus, Scotland’s first dedicated national bio-manufacturing campus within the Midlothian Science Zone.

The new facility will allow Vault City to produce over 10 million litres of beer a year, increasing capacity by more than eight million litres. There is also scope for expansion up to 20 times its current size, with the crowdfunding campaign supporting its official launch and doors expected to open in October 2025.

Funders will receive a 33% discount on all beer and merchandise online, alongside reductions for trade, wholesale, and export customers to help reach the £1 million target.

Vault City, which started in a Dundee kitchen in 2018, now turns over more than £6.8 million and is stocked in over 250 bars. Stockists include Tesco, Morrisons, Sainsbury’s, and Waitrose, and the brewery produces more than a third of the UK’s sour beers, exporting to more than 20 countries.

Co-founder Steven Smith-Hay said: “I think this would be my dream job – the chance to just taste and feedback on beers, really putting my palate to the test.  We always welcome feedback, from the ‘not sour enoughs’ to the ‘who on earth would drink this?’. Every opinion helps us improve.

“We’re grateful to every person who has helped us get where we are – we’re asking for more help to make our brewery one of the sour beer world’s best. But we’re not doing so without offering something in return: discounts, limited edition specials and of course, the chance to be our first ‘sourmellier’. We look forward to seeing who puts their hat in the ring to be the first to experience Vault City’s creations.

Learn more about the Vault City crowdfunder, and how to be in for a chance of becoming the world’s first Sourmellier here: https://vaultcity.co.uk/pages/crowdfunder-sale-landing-page .

Similar Retail News Articles:

  1. Edinburgh brewery launches Nitro stout amid surge in demand for darker beers
  2. Brooklyn Brewery unveils five new beers
  3. Vault City launches Wonka-inspired ‘Marvellous Liquids’ sour beer collection to help fund £1 million brewery expansion
Tags: Vault City
TweetShareShare

Related Posts

Corner shops raise £10bn for National Lottery good causes

October 14, 2026

Independent retailers across the UK have raised more than £10 billion for Good Causes by...

Co-op Franchise

Co-op Franchise, part of Co-op Wholesale, opens three new University stores

October 14, 2026

UNP Co Op 48184 Glasgow University©UNP Andy Buchananwww.unp.co.uk 0845 600 7737pictures@unp.co.uk Co-op Franchise, part of...

AliExpress

AliExpress takes on rivals with Elite, the no-fee loyalty scheme promising even greater value and boosted shipping times

October 14, 2026

In a shake-up to the e-commerce shopping customer subscription market, AliExpress, the international online retail...

City Centre South

First tower rises from the ground at Coventry’s transformational City Centre South regeneration project

October 14, 2026

A major milestone has been reached at Coventry's transformational City Centre South regeneration project developed...

Scotmid

Scotmid announces Scotland’s Charity Air Ambulance (SCAA) as its new charity partner for 2026/27

October 14, 2026

Scotmid Co-op has announced Scotland’s Charity Air Ambulance (SCAA) as its new charity partner for...

Arighi Bianchi

Arighi Bianchi expands into festive gifting with first-ever Christmas hamper collection

October 14, 2026

One of the North West’s most loved retailers, Arighi Bianchi, has launched its first ever...

Load More

Popular Posts

  • Retail TimesKFC launches Crazy Tuesdays with rotating deals across the UK and Northern Ireland (1,440)
  • BiscuiteersBiscuiteers launches limited-edition Phantom of the Opera collection to celebrate… (1,416)
  • KFCKFC launches 2 for £4.99 Original Wraps (431)
  • Costa ExpressCosta Express upgrades more than 13,000 machines in nationwide push to raise the… (797)
  • lululemon and GANNIlululemon and GANNI launch exclusive collaboration (122)
  • Taco Bell and DuolingoTaco Bell and Duolingo unite for a worldwide Global Taco Day activation (28)

FEATURED ARTICLES

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

August 12, 2026
How Catalina helps smaller fuel retailers win loyalty

How Catalina helps smaller fuel retailers win loyalty

April 27, 2026
Retail crime must be challenged, says top security specialist

Retail crime must be challenged, says top security specialist

April 21, 2026
Design Matters: why Lefties tech-based approach could be the future of value retail

Design Matters: why Lefties tech-based approach could be the future of value retail

August 28, 2026
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy