The first six months in the retail space for challenger brand Pukpip has proven the consumer demand for permissible yet indulgent frozen fruit snacks. Pukpip’s Frozen Bananas Dipped in Chocolate are being snapped up by UK retailers and enjoyed by consumers across the country.
New White Chocolate
Following the successful launch of Milk Chocolate and Dark Chocolate, Pukpip has now added White Chocolate Dipped Frozen Bananas to the range, CLF and Suma are the first to add the White Chocolate option to their wholesale distribution. New Pukpip White Chocolate Dipped Frozen Bananas combine deliciously sweet real frozen banana, with creamy white chocolate with hints of vanilla. A wonderfully delicious pairing. Only 152 calories per frozen banana and a source of fibre and potassium.
Retail success
The latest retailer to see the potential is Planet Organic, having listed the Dark Chocolate to all their London stores. Pukpip products are also stocked with Vegan Kind and Whole Foods Market, and all three chocolate options are now available to order online with Wholefoods Box.
“Our consumer research indicated a demand for frozen snacks that combine a balance of whole fruit with a bit of indulgence, but now the products are in bricks and mortar stores the response has been incredible! Our stockists have said that they are flying out of the freezers and consumer feedback has been overwhelmingly positive. We are delighted to be able to add the White Chocolate Dipped Frozen Bananas to the range, which is set to have wide appeal for kids and grown-ups alike.” explains Zara Godfrey, Managing Director at Pukpip.
Trending frozen foods
According to the BFFF (British Frozen Food Federation) frozen food has seen something of a renaissance in recent years as it proves to be more applicable to modern lifestyles and helps to reduce waste and preserve nutrients. Frozen Food is now more important than ever, and innovation and premiumisation continues to see challenger brands leading the way.
Perfectly tapping into the trend of permissible yet indulgent snacking, Pukpip’s frozen bananas provide the balance of wholesome goodness with indulgent frozen snacking and are challenging the ice cream category with whole, real fruit. The wide appeal of a real fruit treat that is only 152 – 161 Kcal, is gluten free, vegan (Dark Chocolate only), and nothing artificial is enabling Pukpip to come to the forefront in the ice cream category and new food innovations.
Pukpip has also featured in Asda’s Trends Book for 2023/2024 , the book highlights the trend for products with fewer ingredients and reduced processing. With Pukpip products being simply banana and chocolate, consumers know what to expect and can easily add more fruit into their diet via this fun, frozen, fruit snack.
Consumer awareness of the impact our food choices have on the environment has also helped Pukpip to position itself, by rescuing wonky bananas that would otherwise go to waste and helping them find their true calling as tasty, chocolate-covered treats. The banana peels are also upcycled back into the ecosystem.
The launch of singles
The next step for Pukpip will be the launch of singles this summer. Available to retailers and hospitality for both on-the-go snacking and as a dessert option for restaurants and cafes. Pukpip’s singles are ideally placed to fit amongst the handheld ice creams as natures alternative to ice cream, a permissible on-the-go snack.
Pukpip Real Frozen Bananas are only 152-161 calories each, contain nothing artificial and can be enjoyed as a snack, treat or dessert. Pukpip has been shortlisted in this year’s Health & Wellbeing Awards in the Healthy Snacks category. The Milk Chocolate Dipped Bananas have picked up a 2022 Great Taste Award, the Dark Chocolate Dipped Bananas have been Vegan Certified, and the White Chocolate is the latest addition to the range. Pukpip’s frozen bananas are available to trade in in multipacks of 3 at an RRP of £3.99, singles coming soon.
