Frozen snacking brand Pukpip has launched Real Banana Bites – a new range of sharing bags, featuring three varieties of real frozen banana slices, dipped in milk chocolate, dark chocolate or peanut butter.
Pukpip’s Real Banana Bites Dipped In Dark Chocolate and Real Banana Bites Dipped In Peanut Butter are being rolled out at Whole Foods Market this week at £4 RRP per 172g bag, and are available through health foods wholesaler CLF.
The brand has its sights set on securing further listings for all three varieties, including its Real Banana Bites Dipped in Milk Chocolate in the near future.
Each 172g bag contains four portions of real frozen banana slices dipped in milk chocolate, dark chocolate or peanut butter and contains nothing artificial, making them perfect for enjoying with friends and family or alone as a permissibly indulgent snack or dessert. Both the dark chocolate and peanut butter variants are also Vegan Certified.
The launch of Pukpip’s Real Banana Bites follows a fantastic response to the brand’s original range of real frozen banana sticks dipped in milk chocolate, dark chocolate or white chocolate, and furthers the brand’s mission to disrupt the ice cream category and snacking market by building a category in indulgent frozen fruit, which is worth +$300M in the USA*.
Like Pukpip’s real frozen banana sticks, its Real Banana Bites are responsibly sourced, using bananas that have been rejected from export due to small imperfections on their skin or because they’re the wrong shape or size.
Zara Godfrey, founder and managing director of Pukpip, commented: “We’re super excited to bring a sharing bag option to shelves. Our Real Banana Bites deliver on convenience as well as permissible indulgence, allowing more consumers to treat themselves and their families, whilst getting more fruit into their diet.”
