Pure London, the UK’s most exciting global showcase for womenswear, accessories, shoes, and jewellery brands opens its doors at Olympia London on Sunday 12th February. Visitors will discover an enticing collection of British and global fashion designers and brands including iBlues, Queens of Archive, POM Amsterdam, Les Nereides, Big Metal, Moss Copenhagen, Landa Bag, Brax, La Fee Maraboute, Leo & Ugo , GWD and Alex Max showcasing their new collections alongside leading industry speakers including Ed Burstell and Piers Carpenter, inspirational trend presentations from trend partner Promostyl and show-stopping catwalk shows.
Pure London is putting sustainability at its heart. Purely Sustainable, a new destination showcasing a carefully curated selection of conscious exhibitors leading the way in addressing their environmental and social impact will raise the profile of ethical and sustainable fashion across the entire event. Exhibitors include Critically Endangered, Peachaus, Fika, Anema, Camper and Ochre Cashmere. The show will also see the launch of The Independent Fashion Retailer Sustainability Toolkit at the Sustainability Hub. With nearly 14,000 independent fashion retailers in the UK, the Toolkit has been created as an invaluable resource, providing a step-by-step guide with tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging, to help them embrace sustainability in their business. Celebrating the launch, the #PureLondonLoves competition will give retailers the chance to win a free consultancy session with a sustainability expert.
Visitors can also join Pure London Sustainability Ambassador, Olivia Pinnock for a panel discussion on Monday 13th February at 3.30pm. Heads Together: Succeeding In Sustainable Retail, will discuss the future of sustainable fashion with three sustainable fashion advocates; Simon Bell, Co-Founder of Immaculate Vegan Josefin Wanner, Fashion Design and Co-Founder of Tråd Collective, and Kalkidan Legesse, CEO of OWNI.
Gloria Sandrucci, Event Director at Pure London says, “The fashion industry is rightly being challenged to become more sustainable. We want to use Pure London and our expertise to champion brands that prioritise sustainable production and ethical standards and support retailers on their journey to become more sustainable through the launch of The Sustainability Toolkit and our exclusive and diverse speaker presentations.”
Not to be missed at Pure London are a series of trend sessions from Pure London trend partner Promostyl. Upcoming trend discussions and showcases on the catwalk will offer retailers a unique opportunity to discover the styles and colours their customers will want. Promostyl Artistic Directors, Sebastien Renault and Malaika Ewande will share their trend forecast for the season including Pure London’s New Nobleness theme. Visitors can also visit the Promostyl stand throughout the show for on-to-one invaluable trend advice.
Highlight’s of the weekend’s captivating speaker schedule include an in-depth discussion on fashion expansion and growth with the flamboyant and seasoned retail executive, former MD of Liberty’s, Ed Burstell joined by Lauretta Roberts, Co-Founder, Editor in Chief & CEO, The Industry on Sunday 12th February. Monday 13th February will see 2022 BBC2 series All That Glitters winner Piers Carpenter discuss his journey to become a jewellery star and household name. One of the most attended and most visual features for visitors is the Catwalk show, confirmed to take place three times a day. Each show will bring to life the AW23 season with key pieces from exhibitors edited and styled on models to showcase hero trends.
Gloria Sandrucci commented, “Pure London has a reputation for attracting some of the industry’s most compelling business personalities and changemakers and this season is no exception. In today’s challenging retail environment, we want to encourage conversations about building business, utilising modern technology and producing ethically. We aim to tackle all three this weekend with our comprehensive speaker programme.”
Pure London attracts designers from across the globe and works with a number of international partners to bring visitors the most innovative and exciting brands. From Spain comes the bright and colourful YERSE, Vilagallo, Lola Casademunt, Anartxy, Costurero Real and Virago Barcelona. Leather and footwear specialist brands from South Africa include, Burgundy Collective, Saint&Summer, Fathima Khan Luxury and African Leather. From Turkey a collection of cool brands that appeal to the younger generation, Quzu, Midimod Gold, Up And Fit, Punkyfish and Grimelange and from France quintessential fashion forward collections from La Fee Maraboutee, Humility, Leo & Ugo and Les Nereides.
Gloria Sandrucci said, “Pure London truly is a global fashion event and this weekend we’re welcoming brands from all over the world. We have had an astonishing response from buyers and the industry this season and can promise visitors that the weekend is going to be full of content, connections and fantastic fashion.”
