For the first time, award-winning creative agency THG Studios, the creative powerhouse behind global brands like Disney and Matalan, is opening its doors to host ‘Christmas in July’. The open day, co-hosted with TikTok and WGSN is to be held on July 9, 2025, and is designed to give brands a behind-the-scenes look at the strategies and insights needed to cut through the noise of the competitive festive season.
Christmas is the most demanding time of year for brands, with crowded channels and tight timelines making it increasingly challenging to capture consumer attention. THG Studios’ ‘Christmas in July’ event offers a rare look at how the award-winning creative studio develops standout storytelling, smart strategies and scroll-stopping content that helps brands win during the festive period.
The event will bring together industry experts and fellow creative marketing professionals for an inspiring session that promises to spark ideas, unlock opportunities and provide critical insight into Christmas campaign planning including creating social content with cut-through, capitalising on peak sales with live selling and supercharging content with AI.
Richard Aldiss, SVP, THG Studios, said: “We are incredibly excited to open our doors for our first-ever Christmas in July event. The festive season presents a huge opportunity, but also a significant challenge. By inviting brands into our creative home, we want to share the expertise and insights that have delivered transformative growth for our partners. Our team of over 160 creatives, strategists and production experts have a proven track record of surpassing brand goals during the peak season, and we’re looking forward to sharing some of that magic.”
THG Studios delivers integrated creative campaigns that power digital brands, offering solutions from branding and strategy to 360-degree creative and social-first campaigns, packaging design, production at scale, videography, photography and set design and build. Operating from one of the biggest state-of-the-art creative studios in Europe, boasting a suite of creative technologies including AI capabilities & A VP screen, set within over 135,000 sq.ft of creative shoot space, THG Studios has the in-house production facilities and talent to deliver projects at scale, backed by THG Ingenuity’s proprietary tech, data and user-research.
