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PURESEOUL expands to Edinburgh with new St James Quarter store

by Fiona Briggs
August 4, 2026
in Retailer News
Reading Time: 1 min read

PURESEOUL PURESEOUL, the UK’s leading Korean beauty retailer, will be opening the doors to its newest store at St James Quarter, Edinburgh at the end of August.

Following continued expansion across the UK, the Edinburgh location marks another exciting milestone for the brand as we bring our curated selection of the very best in Korean skincare and beauty to Scotland’s capital.

The new store will offer customers access to over 2,000 products from some of Korea’s most-loved beauty brands, including exclusive names only available at PURESEOUL in the UK. Visitors can expect expert skincare advice, personalised product recommendations, and the latest K-beauty innovations all under one roof.

“We’re incredibly excited to be bringing PURESEOUL to Edinburgh and opening our first store in Scotland. The demand for PURESEOUL continues to grow across the UK, and St James Quarter is the perfect location for us to introduce even more customers to our exclusively curated Korean beauty offering.

Edinburgh has been one of our most requested locations for some time, so opening here feels like a natural next step for us. We’re looking forward to becoming part of the local community and welcoming both new and existing customers through our doors,” siad Leslie Tang, CEO & founder, PURESEOUL.

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Similar Retail News Articles:

  1. URW acquires a 25% stake in St James Quarter in Edinburgh
  2. PURESEOUL expands to Leicester this May
  3. PURESEOUL opens 16th store, marking a key step toward doubling store count this year
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