PURESEOUL will be opening a new store in Leicester in early May.
This expansion marks an important milestone for the brand as we continue to grow our presence across the Midlands, driven by strong customer demand for accessible and authentic K-beauty.
Felicity Loftus, marketing team lead at PURESEOUL, said: “After the incredible success of our launch in Birmingham, we knew bringing PURESEOUL to Leicester was the natural next step. The Midlands has shown us such strong support, and we’re excited to continue growing with our customers here.”
The Leicester store will bring PURESEOUL’s curated range of Korean skincare, beauty, and lifestyle products to a new audience, alongside the immersive retail experience the brand has become known for.
