
PURESEOUL is opening its newest store at St James Quarter, Edinburgh today, Friday 21st August.
This is PURESEOUL’s first store in Scotland, marking the latest stage of the brand’s continued UK expansion.
The store will offer over 1,000 K-Beauty products from leading Korean brands including Medicube, Torriden and Beauty of Joseon.
- Opening details: PURESEOUL, St James Quarter, Edinburgh Friday 21st August 10:30am – 12pm: Ticket holders
- 12pm onwards: General public
- Opening-day activity will include a lucky dip, with customers spending £10 or more receiving the chance to win a prize and much more!
Leslie Tang, CEO & founder of PURESEOUL, said: “We’re incredibly excited to be bringing PURESEOUL to Edinburgh and opening our first store in Scotland. The demand for PURESEOUL continues to grow across the UK, and St James Quarter is the perfect location for us to introduce even more customers to our exclusively curated Korean beauty offering.
Edinburgh has been one of our most requested locations for some time, so opening here feels like a natural next step for us. We’re looking forward to becoming part of the local community and welcoming both new and existing customers through our doors.”













