Jewellery brand Rachel Jackson have just launched its largest retail space ever at Liberty, London. Rachel Jackson’s new 12-cabinet space in the iconic Liberty jewellery hall showcases the brand’s full collection, including the highly anticipated “Amulet Bar.” This feature allows customers to create personalized pieces by choosing their chain, pendant, and meaningful stones. It’s a perfect shopping experience for friends, lovers, mothers, or sisters. Additionally, founder Rachel will be present on the first Thursday of every month from 4-7 pm to share the stories behind her collections.
Jackson’s journey began with a pivotal moment when a close friend gifted her an amulet filled with symbolic pieces and a note saying, “For love and protection wherever you go.” This piece became hugely sentimental after her friend’s untimely death, prompting Rachel to pursue her passion for jewellery design. With no formal training, she enrolled at Central Saint Martins and set up a stall at Spitalfields Market. Her amulet necklaces, inspired by her friend’s gift, caught the attention of Liberty buyers, leading to her first major retail opportunity in 2009.
Today, Jackson’s dedicated stand at Liberty marks the realization of a dream, bringing her journey full circle from a market stall to a prominent space in one of the world’s most iconic stores.
