Phoria Jewellery is pleased to announce its official launch. The affordable luxury jewellery brand is made up of the ultimate staples; designed to be redesigned, with a simple yet powerful aesthetic, and an urban-industrial edge.
Sustainability is a key pillar for Phoria; the pieces are sustainable in more ways than one. Alongside the materials that are used, 100% recycled silver and gold, each piece is transformable, meaning there is never just one way to wear them. The modular and versatile nature allows shoppers to reimagine them over and over, encouraging you to adapt and redefine.
Phoria is inspired by hardware aesthetics with a simple yet powerful feel and quality at the core. The collection includes bracelets, rings, earrings and necklaces. Each piece has been handcrafted with the highest attention to detail due to their transformable features and modular design. Transformed seamlessly, they’re more than just one piece of jewellery, but multiple pieces in one. Made to be entirely your own, again and again and again and again.
Founder and owner of the brand, Charlotte Asherson graduated from Central Saint Martins in 2015 and went on to design for brands including Tiffany & Co. and Swarovski. After eight years in the industry she took the leap to launch her own brand Phoria, quality jewellery that can be worn in multiple ways.
Charlotte comments “As a designer, I wanted to design pieces that were more than just one piece of jewellery, so I did exactly that. Phoria is simple, everyday pieces that break the constraints of traditional jewellery allowing you to get more out of your piece by wearing it in different ways. Phoria has been a labour of love and I hope everyone loves it as much as I do.”
Website: www.phoriajewellery.com
