A national barbecue safety campaign captioned #coolitquick will be launched this Spring by leading barbecue and outdoors manufacturer Rectella International Ltd ahead of the 2023 barbecue season.
The Burnley-based manufacturer Rectella, which sells the Bar-Be-Quick branded range of instant barbecues and charcoal products, aims to build awareness among the public on the safe use of instant barbecues, portable barbecues, and campfires.
Rectella’s range of instant barbecues from April will carry a QR code that will take its customers to online educational materials giving safety tips on how to barbecue safely and what barbecue users need to be aware of in different environments. The key messages running through the #coolitquick campaign materials will focus on safe barbecuing and other initiatives such as seaside safety, sustainability, and the recycling credentials of instant barbecues to encourage responsible seasonal fun in 2023. The campaign will share tips such as how to cool an instant barbecue quickly, safe positioning and, importantly, how to dispose of them responsibly.
Rectella sells its Bar-Be-Quick range nationwide via the major multiples and convenience stores and will also be producing educational assets that retailers can utilise in-store, such as shelf edge labels.
Caroline Morris, head of sales at Rectella International, said: “While most Brits can use instant barbecues, portable barbecues and campfires safely, we also know that some people are still unaware of how to cook with them responsibly.
“Particularly during hot, dry summers, unsafe use can cause wildfires, which leads to a lot of environmental damage as well as being a threat to life.
“Therefore, we have launched this campaign to ensure everyone knows how to use these products responsibly, including how to safely recycle instant barbecues once our customers have finished using them.”
Paul Hedley, NFCC lead for wildfires, said: “NFCC support improved consumer advice when using these products. The heat from instant barbecues can start fires and cause injuries but advice on when and where it’s safe to use these products, and how to correctly extinguish and dispose of them can reduce these risks. At times of heightened risk, we advise people to always take a picnic!”
For more information on how to safely barbecue, please visit www.barbequick.com/grillguide/barbecue-safely/.
