Following the success of 2024’s campaign, Regatta Great Outdoors has broadened its TV strategy to increase its investment in Sky AdSmart and Video on Demand (VOD) advertising for their 2025 campaign It’s Time To Getta Regatta.
Investment has increased by 185% year-on-year, reflecting the success and impact of the 2024 campaign across the business. Last year’s ad resonated strongly with Regatta’s core customer base, particularly families, and this year continues the same objective of driving footfall to retail stores and traffic to digital channels, while amplifying brand visibility and awareness.
The 2025 campaign is supported by a wide media mix, including radio and programmatic advertising, and a full omni-channel rollout across onsite, email, PR, social, influencer, and affiliate channels. The campaign will also expand its footprint, running across North of England, Scotland, Norther Ireland and Ireland, increasing household reach by 242%.
Helen Monks, marketing director of Regatta Ltd, said: “With our new Sky AdSmart and Video on Demand campaign, we wanted to show the many ways our customers wear and enjoy Regatta – through stories of active adventure, family moments, and care-free confidence, whatever your age. By combining household-level targeting with the flexibility of on-demand platforms, we’re reaching consumers where they’re most engaged, bringing to life the freedom and versatility of our outdoor offering. It’s about inspiring people to get outside and make every day an adventure, no matter the weather.”
Set to an uplifting soundtrack, the VOD campaign depicts a mix of friends, families and individuals as they embrace muddy puddles, challenging peaks and other aspects of nature. Visually, the campaign is vibrant and energetic, showcasing Regatta’s seasonal must-haves that keep people warm, dry and comfortable in winter.
The campaign was produced by Velvet Film Productions, with DOP Jonnie Lewis and stills photographer Paudie Spillane. The TV ad follows the refreshed creative direction Regatta has taken, alongside a complete update of the brand and e-commerce imagery. It places a strong focus on storytelling, showcasing different ways to style the products and reflecting how real customers wear Regatta.
The It’s Time To Getta Regatta campaign will feature 30-second ads airing on Sky AdSmart and VOD from October 18th until 30th November, aligning with key seasonal moments including a Black Friday focus. The campaign will also include a celebration event exclusive for Regatta Members, influencers and press, bringing the brand’s message to life both on and offline.
