Rock Face has landed in health and beauty giant Boots with a new and exclusive range, Impact. The fastest growing men’s care brand launches Impact alongside its collection of expertly crafted, aftershave quality scents.
Designed for men with a busy lifestyle, the warm fresh scent is available as a Body Spray and Antiperspirant Deodorant online and at 565 stores nationwide.
James Wilkinson, CEO of Rock Face said: “We always challenge ourselves to design scents that are as good as any luxury aftershave, be that Armani Code or Dior Sauvage. We are proud to have worked with the world’s leading fragrance house to design this scent. Impact boasts vibrant citrus tones where spicy ginger combines with rich amber to leave a long-lasting impression akin to a distinguished aftershave.”
To mark the launch, Rock Face has revealed a new fresh look for its Impact range, featuring a striking orange and black design on its classic 200ml can. This hard working, great smelling formula has been designed for a long-lasting scent, with the antiperspirant offering up to 48 hours of odour protection, ensuring men stay fresh and confident all day.
As one of the UK’s fastest growing men’s brands, Rock Face continuously strives to launch its prestige scents into everyday essentials in a way that disrupts and revolutionises the category. Starting Rock Face, James Wilkinson CEO, and James Langdon brand & innovation director, found that all male toiletries smelt cheap, sweet, and lacked the depth of a quality aftershave. They are happy to be giving the category a shake-up. In response to growing customer demand and after looking at the Boots shopper, they wanted to ensure the latest Rock Face scent made a significant impact by unveiling an exclusive offering that will be available indefinitely.
Wilkinson added: “Men wear lots of different hats and Rock Face is the trusted sidekick that helps men tackle whatever the day throws at them. Our partnership with Boots marks the beginning of our summer campaign, which aims to break down traditional male stereotypes and showcases what it takes to be a modern man.”
Rock Face serves as men’s lifehack to look and feel great every day. From body spray to shower gels and a brand new range of skincare, it is on a mission to help men maintain their appearance, without any fuss.
The leading men’s challenger brand works with the world’s leading fragrance houses, to create aftershave quality scents and pioneering formulas that are hard-working and turn heads. As a proudly independent British brand and team that has spent a lifetime in the industry, it delivers prestige fragrances to serve all male tastes.
Impact is available in-store and online now. To celebrate the launch, Rock Face is offering Boots customers a third off three of its prestige scents – Impact, Original, and Refined from June to August.
